Question 1

Why "send_page_view" should be set to false in Google Tag

Accepted Answer

The send_page_view parameter should be set to false in the Google Tag. If it is left as true, a standard page_view event will be automatically created whenever the Google Tag is activated. However, this default event is designed for GA4 and does not allow additional parameters, such as the event_id, to be attached. The event_id is crucial for proper tracking, especially when setting up Meta Ads.

By setting send_page_view to false, you prevent the automatic creation of the default event and gain control over the tracking setup. To track the page_view event properly, you will need to create a dedicated GA4 event tag. This can be done by creating a new tag in your Google Tag Manager.

Let’s started 🚀

In this demonstration, we will show how to set the send_page_view parameter to false in the Google Tag.
${frame}Send Page view If you also advertise on Meta Ads, now add the parameter 'eventid' as described in these steps: Add eventid to GA4 events

**

Question 2

[Shopify] Set up purchase webhooks

Accepted Answer

By implementing webhooks to your Shopify store, you can efficiently track and process key events, such as purchases and user interactions, in real-time. Webhooks allow for seamless data collection by sending event information directly to GTM, where it can be processed, organized, and transmitted to analytics tools. This setup ensures accurate tracking, enhances data reliability, and provides better insights into customer behavior and store performance.

In this document you will learn:

Install Tagging Pixel in your Shopify Website
Google Tag Manager Web Container setup
Google Tag Manager Server Container setup
Test webhook via the sGTM
Parameters and their Values

Let’s get started 🚀

Install Tagging Pixel in your Shopify Website

Q: Why "send_page_view" should be set to false in Google Tag

The <code>send_page_view</code> parameter should be set to false in the Google Tag. If it is left as true, a standard <code>page_view</code> event will be automatically created whenever the Google Tag is activated. However, this default event is designed for GA4 and does not allow additional parameters, such as the <code>event_id</code>, to be attached. The <code>event_id</code> is crucial for proper tracking, especially when setting up Meta Ads. By setting <code>send_page_view</code> to false, you prevent the automatic creation of the default event and gain control over the tracking setup. To track the <code>page_view</code> event properly, you will need to create a dedicated GA4 event tag. This can be done by creating a new tag in your Google Tag Manager. Let’s started 🚀 In this demonstration, we will show how to set the <code>send_page_view</code> parameter to false in the Google Tag. ${frame}<a href="https://demo.arcade.software/buI4bQb90V0fWQ8fGASm?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true">Send Page view</a> If you also advertise on Meta Ads, now add the parameter 'eventid' as described in these steps: <a href="https://helpdesk-tagging.adpage.io/nl/article/eventid-parameters-aan-ga4-event-tags-toevoegen-vgyq9z/">Add eventid to GA4 events</a> **

Q: [Custom] Installing DataLayer + Webhooks

<h1 id="settingupcustomadpagedatalayerconfiguringcustomwebhooks">Setting up custom AdPage dataLayer &amp; configuring custom webhooks</h1> Before you can begin implementation, you must have an installation link or access to <a href="https://trytagging.com/auth/login">the AdPage Tagging dashboard</a>. The installation link is usually shared via an automatic email from AdPage and can also be retrieved from the AdPage Tagging dashboard. <h3 id="1installingthescripts">1. Installing the scripts</h3> The required scripts can be found in the AdPage Tagging dashboard under the "Implementation" section and then "Install Pixel". The platform should be set to "Custom". After this, the installation instructions will appear as 2 different steps. One script that needs to be installed in the <head> of your website and a second script that needs to be installed in the <body> of your website. These scripts that are added replace the standard Google Tag Manager script. Therefore, make sure you remove the Google Tag Manager script. If you have received an installation link, the steps will already be visible on the link. <blockquote> Note: It is important to remove the original Google Tag Manager script before installing the AdPage scripts. Having both scripts can lead to double tracking and inaccurate data. Before removing, check if the GTM-IDs are the same. In some situations, it might be decided to create a new tag manager container. When you replace the GTM script of your old container with a new container, all tags from the old container will no longer be activated. </blockquote> If your website has multiple domain names,

To start, you need to install a tagging pixel on your Shopify website. The pixel is the foundation for collecting accurate and actionable data about user behavior and purchases.

Once installed, it’s essential to verify that the pixel is working correctly to ensure reliable data collection. This verification step helps avoid any tracking errors and ensures the smooth functioning of your analytics setup.

${frame}[Install Tagging Pixel in your Shopify Website and verify it](https://demo.arcade.software/5qVzo2zFjYLObfaioM0c?e

Question 3

Where can I find my Meta API Token?

Accepted Answer

Open your Meta business Suite by navigating to business.facebook.com/
Go to "All Tools"

Go to "events manager"

4.  In your Events Manager, you’ll see all the pixels set up for your Business Account on the right side. First, check the dropdown menu in the upper-right corner to make sure you’re in the correct Business Account.

5.  On the right side, in the list of pixels, select the pixel for which you want to retrieve the Meta Pixel ID.

6.  After selecting that pixel, you’ll be taken to the overview of that pixel. Here, you can navigate to ‘Settings’ in the top menu.

7.  Scroll down until you see the option to generate a Meta Access Token.

Question 4

[Custom] Installing DataLayer + Webhooks

Accepted Answer

Setting up custom AdPage dataLayer & configuring custom webhooks

Before you can begin implementation, you must have an installation link or access to the AdPage Tagging dashboard. The installation link is usually shared via an automatic email from AdPage and can also be retrieved from the AdPage Tagging dashboard.

1. Installing the scripts

The required scripts can be found in the AdPage Tagging dashboard under the "Implementation" section and then "Install Pixel". The platform should be set to "Custom". After this, the installation instructions will appear as 2 different steps. One script that needs to be installed in the of your website and a second script that needs to be installed in the of your website. These scripts that are added replace the standard Google Tag Manager script. Therefore, make sure you remove the Google Tag Manager script. If you have received an installation link, the steps will already be visible on the link.

Note: It is important to remove the original Google Tag Manager script before installing the AdPage scripts. Having both scripts can lead to double tracking and inaccurate data. Before removing, check if the GTM-IDs are the same. In some situations, it might be decided to create a new tag manager container. When you replace the GTM script of your old container with a new container, all tags from the old container will no longer be activated.

If your website has multiple domain names,

Question 5

Meta Conversions API

Accepted Answer

The Meta Conversions API allows you to track events like purchases, sign-ups, or page views directly from your server. This allows for accurate tracking, even if cookies or ads are blocked. By collecting this data, you can see how well your website is doing and make improvements.

To set it up, you’ll need to add a tag template, create a tag, and set triggers to track specific events.

Let’s get started🚀

Add Conversions API Tag Template

Before tracking events with the Meta Conversions API, you'll first add the Conversions API Tag Template. This template enables your website to send event data, such as purchases or sign-ups, to Meta. Adding the template sets up your site to collect and send the necessary information.

In this demonstration, we’ll guide you through the process of adding the Conversions API Tag Template.

${frame}Conversion API Tag Template

Create Event_ID Variable

Once the tag template is added, now we will create the Event_id variable that is used to give each event, like a purchase or form submission, a unique ID. This helps track events accurately and avoids duplicate data. Setting it up ensures your event tracking is clear and reliable for your reports.

In this demonstration, we will guide you through the process of setting up the Event_ID variable.

${frame}[Event_id Variable](https://demo.arcade.software/SdlAsBgRXNsaaMRXhCFQ?embed&

Question 6

Setting DNS CNAME on Strato

Accepted Answer

Artikelen over: DNS CNAME instellen Artikelen over: AdPage Tagging

If you do not host your domain name on Strato, you do not need to follow this article.

Strato

In your customer service area, go to the Domain manager.
Click on "show subdomains" under your domain name to unfold the subdomains. Then click on the desired subdomain to go to the settings. If you haven't yet added a subdomain for Tagging, first click the cog icon under the main domain, and then add the tagging.domainname.com subdomain.

Choose DNS management.
Next to CNAME-Record, click configure.

In the input field under change CNAME entry, enter projects.trytagging.com. Make sure there is a full stop after it as you can see in the image below, this is mandatory according to Strato.

Tick the warning and click Make settings.

Updated on: 05/03/2024

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