Which dataLayer events are being sent in Shopify Customer events
Because it is not possible to properly debug the customer events from Shopify in google tagmanager we created the following dataLayer event list.
trytagging_user_data event (every page load)
begin_checkout event (event is sent after the trytagging_user_data event on the checkout page)
trytagging_add_address_info (Every time the customer enters their shipping address info)
trytagging_add_shipping_info (every time a delivery method changes)
trytagging_add_payment_info (every time the customer enters their payment details and hits pay)
trytagging_user_data event (every page load)
trytagging_purchase (by a payment event from shopify)
Checkout page
trytagging_user_data event (every page load)
{
"event": "trytagging_user_data",
"device": {
"__not_supported": true
},
"cart": {
"total": 2629.95
},
"page": {
"title": "Checkout - Quick Start (00aba00b)",
"location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/Z2NwLXVzLWNlbnRyYWwxOjAxSk00WEc2Qkg1OFFGTUVHS1FON0ZLOUFX"
},
"marketing": {
"_ga": "GA1.1.619693141.1735027262",
"_ga_W9CLGRX92R": "GS1.1.1739626367.8.1.1739626909.0.0.0",
"user_id": "49bda8d4-9f44-7496-c1a6-475486b0abef",
"client_id": "619693141.1735027262",
"session_id": "1739626367",
"session_count": "23",
"fbp": null,
"fbc": null,
"ttclid": null,
"ttp": null,
"gclid": null,
"gbraid": null,
"wbraid": null,
"referrer": "https://quick-start-00aba00b.myshopify.com/",
"utm_source": null,
"utm_medium": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
"hostname": "quick-start-00aba00b.myshopify.com"
},
"event_time": "2025-02-15T13:41:54.481Z",
"page_referrer": "https://quick-start-00aba00b.myshopify.com/products/the-3p-fulfilled-snowboard",
"page_location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/Z2NwLXVzLWNlbnRyYWwxOjAxSk00WEc2Qkg1OFFGTUVHS1FON0ZLOUFX",
"page_title": "Checkout - Quick Start (00aba00b)",
"gtm.uniueEventId": 4
}begin_checkout event (event is sent after the trytagging_user_data event on the checkout page)
{
"event": "trytagging_begin_checkout",
"ecommerce": {
"currency": "EUR",
"value": 2629.95,
"coupon": "",
"items": [
{
"item_id": "45411119890718",
"item_sku": "sku-hosted-1",
"item_name": "The 3p Fulfilled Snowboard",
"item_brand": "Quick Start (00aba00b)",
"item_category": "",
"item_variant": "The 3p Fulfilled Snowboard",
"price": 2629.95,
"item_product_id": "45411119890718",
"item_variant_id": "8368540647710",
"item_image": "https://cdn.shopify.com/s/files/1/0771/0762/6270/products/Main_b9e0da7f-db89-4d41-83f0-7f417b02831d_64x64.jpg?v=1685690408",
"google_business_vertical": "retail",
"quantity": 1
}
]
},
"user_data": {
"customer_id": "",
"customer_email": "",
"customer_first_name": "",
"customer_last_name": "",
"customer_name": "undefined undefined",
"customer_phone": "",
"customer_zip": "",
"customer_address": "",
"customer_address2": "",
"customer_country": "NL",
"customer_state": "",
"customer_state_code": "",
"customer_order_count": "0",
"customer_total_spent": 2629.95,
"customer_city": "",
"customer_new": false,
"__note": "Please use customer_ fields. Other fields are deperacted",
"id": "",
"email": "",
"firstName": "",
"lastName": "",
"phone": "",
"zip": "",
"address1": "",
"address2": "",
"country": "NL",
"province": "",
"provinceCode": "",
"orderCount": "0",
"totalSpent": 2629.95,
"city": "",
"new_customer": false
},
"marketing": {
"_ga": "GA1.1.619693141.1735027262",
"_ga_W9CLGRX92R": "GS1.1.1739626367.8.1.1739626909.0.0.0",
"user_id": "49bda8d4-9f44-7496-c1a6-475486b0abef",
"client_id": "619693141.1735027262",
"session_id": "1739626367",
"session_count": "23",
"fbp": null,
"fbc": null,
"ttclid": null,
"ttp": null,
"gclid": null,
"gbraid": null,
"wbraid": null,
"referrer": "https://quick-start-00aba00b.myshopify.com/",
"utm_source": null,
"utm_medium": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
"hostname": "quick-start-00aba00b.myshopify.com"
},
"event_time": "2025-02-15T13:41:54.562Z",
"page_referrer": "https://quick-start-00aba00b.myshopify.com/products/the-3p-fulfilled-snowboard",
"page_location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/Z2NwLXVzLWNlbnRyYWwxOjAxSk00WEc2Qkg1OFFGTUVHS1FON0ZLOUFX",
"page_title": "Checkout - Quick Start (00aba00b)",
"gtm.uniqueEventId": 7
}trytagging_add_address_info (Every time the customer enters their shipping address info)
{
"event": "trytagging_add_address_info",
"email": "test@test.com",
"address": {
"address1": "Velmolenweg 54a",
"address2": null,
"city": "Uden",
"country": "NL",
"countryCode": "NL",
"firstName": "wef",
"lastName": "wef",
"phone": null,
"province": null,
"provinceCode": null,
"zip": "5404 LD"
},
"ecommerce": {
"currency": "EUR",
"value": 2629.95,
"coupon": "",
"items": [
{
"item_id": "45411119890718",
"item_sku": "sku-hosted-1",
"item_name": "The 3p Fulfilled Snowboard",
"item_brand": "Quick Start (00aba00b)",
"item_category": "",
"item_variant": "The 3p Fulfilled Snowboard",
"price": 2629.95,
"item_product_id": "45411119890718",
"item_variant_id": "8368540647710",
"item_image": "https://cdn.shopify.com/s/files/1/0771/0762/6270/products/Main_b9e0da7f-db89-4d41-83f0-7f417b02831d_64x64.jpg?v=1685690408",
"google_business_vertical": "retail",
"quantity": 1
}
]
},
"user_data": {
"customer_id": "",
"customer_email": "test@test.com",
"customer_first_name": "wef",
"customer_last_name": "wef",
"customer_name": "wef wef",
"customer_phone": "",
"customer_zip": "5404 LD",
"customer_address": "Velmolenweg 54a",
"customer_address2": "",
"customer_country": "NL",
"customer_state": "",
"customer_state_code": "",
"customer_order_count": "0",
"customer_total_spent": 2629.95,
"customer_city": "Weert",
"customer_new": false,
"__note": "Please use customer_ fields. Other fields are deperacted",
"id": "",
"email": "test@test.com",
"firstName": "wef",
"lastName": "wef",
"phone": "",
"zip": "5404 LD",
"address1": "Velmolenweg 54a",
"address2": "",
"country": "NL",
"province": "",
"provinceCode": "",
"orderCount": "0",
"totalSpent": 2629.95,
"city": "Weert",
"new_customer": false
},
"marketing": {
"_ga": "GA1.1.619693141.1735027262",
"_ga_W9CLGRX92R": "GS1.1.1739626367.8.1.1739626909.0.0.0",
"user_id": "49bda8d4-9f44-7496-c1a6-475486b0abef",
"client_id": "619693141.1735027262",
"session_id": "1739626367",
"session_count": "23",
"fbp": null,
"fbc": null,
"ttclid": null,
"ttp": null,
"gclid": null,
"gbraid": null,
"wbraid": null,
"referrer": "https://quick-start-00aba00b.myshopify.com/",
"utm_source": null,
"utm_medium": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
"hostname": "quick-start-00aba00b.myshopify.com"
},
"event_time": "2025-02-15T13:42:19.517Z",
"page_referrer": "https://quick-start-00aba00b.myshopify.com/products/the-3p-fulfilled-snowboard",
"page_location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/Z2NwLXVzLWNlbnRyYWwxOjAxSk00WEc2Qkg1OFFGTUVHS1FON0ZLOUFX",
"page_title": "Checkout - Quick Start (00aba00b)",
"gtm.uniqueEventId": 14
}trytagging_add_shipping_info (every time a delivery method changes)
{
"event": "trytagging_add_shipping_info",
"email": "test@test.com",
"ecommerce": {
"shipping_tier": "",
"currency": "EUR",
"value": 2634.9,
"coupon": "",
"items": [
{
"item_id": "45411119890718",
"item_sku": "sku-hosted-1",
"item_name": "The 3p Fulfilled Snowboard",
"item_brand": "Quick Start (00aba00b)",
"item_category": "",
"item_variant": "The 3p Fulfilled Snowboard",
"price": 2629.95,
"item_product_id": "45411119890718",
"item_variant_id": "8368540647710",
"item_image": "https://cdn.shopify.com/s/files/1/0771/0762/6270/products/Main_b9e0da7f-db89-4d41-83f0-7f417b02831d_64x64.jpg?v=1685690408",
"google_business_vertical": "retail",
"quantity": 1
}
]
},
"user_data": {
"customer_id": "",
"customer_email": "test@test.com",
"customer_first_name": "wef",
"customer_last_name": "wef",
"customer_name": "wef wef",
"customer_phone": "",
"customer_zip": "5404 LD",
"customer_address": "Velmolenweg 54a",
"customer_address2": "",
"customer_country": "NL",
"customer_state": "",
"customer_state_code": "",
"customer_order_count": "0",
"customer_total_spent": 2634.9,
"customer_city": "Uden",
"customer_new": false,
"__note": "Please use customer_ fields. Other fields are deperacted",
"id": "",
"email": "test@test.com",
"firstName": "wef",
"lastName": "wef",
"phone": "",
"zip": "5404 LD",
"address1": "Velmolenweg 54a",
"address2": "",
"country": "NL",
"province": "",
"provinceCode": "",
"orderCount": "0",
"totalSpent": 2634.9,
"city": "Uden",
"new_customer": false
},
"marketing": {
"_ga": "GA1.1.619693141.1735027262",
"_ga_W9CLGRX92R": "GS1.1.1739626367.8.1.1739626909.0.0.0",
"user_id": "49bda8d4-9f44-7496-c1a6-475486b0abef",
"client_id": "619693141.1735027262",
"session_id": "1739626367",
"session_count": "23",
"fbp": null,
"fbc": null,
"ttclid": null,
"ttp": null,
"gclid": null,
"gbraid": null,
"wbraid": null,
"referrer": "https://quick-start-00aba00b.myshopify.com/",
"utm_source": null,
"utm_medium": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
"hostname": "quick-start-00aba00b.myshopify.com"
},
"event_time": "2025-02-15T13:42:20.612Z",
"page_referrer": "https://quick-start-00aba00b.myshopify.com/products/the-3p-fulfilled-snowboard",
"page_location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/Z2NwLXVzLWNlbnRyYWwxOjAxSk00WEc2Qkg1OFFGTUVHS1FON0ZLOUFX",
"page_title": "Checkout - Quick Start (00aba00b)",
"gtm.uniqueEventId": 15
}trytagging_add_payment_info (every time the customer enters their payment details and hits pay)
{
"event": "trytagging_add_payment_info",
"email": "test@test.com",
"ecommerce": {
"payment_type": "",
"currency": "EUR",
"value": 2634.9,
"coupon": "",
"items": [
{
"item_id": "45411119890718",
"item_sku": "sku-hosted-1",
"item_name": "The 3p Fulfilled Snowboard",
"item_brand": "Quick Start (00aba00b)",
"item_category": "",
"item_variant": "The 3p Fulfilled Snowboard",
"price": 2629.95,
"item_product_id": "45411119890718",
"item_variant_id": "8368540647710",
"item_image": "https://cdn.shopify.com/s/files/1/0771/0762/6270/products/Main_b9e0da7f-db89-4d41-83f0-7f417b02831d_64x64.jpg?v=1685690408",
"google_business_vertical": "retail",
"quantity": 1
}
]
},
"user_data": {
"customer_id": "",
"customer_email": "test@test.com",
"customer_first_name": "wef",
"customer_last_name": "wef",
"customer_name": "wef wef",
"customer_phone": "",
"customer_zip": "5404 LD",
"customer_address": "Velmolenweg 54a",
"customer_address2": "",
"customer_country": "NL",
"customer_state": "",
"customer_state_code": "",
"customer_order_count": "0",
"customer_total_spent": 2634.9,
"customer_city": "Uden",
"customer_new": false,
"__note": "Please use customer_ fields. Other fields are deperacted",
"id": "",
"email": "test@test.com",
"firstName": "wef",
"lastName": "wef",
"phone": "",
"zip": "5404 LD",
"address1": "Velmolenweg 54a",
"address2": "",
"country": "NL",
"province": "",
"provinceCode": "",
"orderCount": "0",
"totalSpent": 2634.9,
"city": "Uden",
"new_customer": false
},
"marketing": {
"_ga": "GA1.1.619693141.1735027262",
"_ga_W9CLGRX92R": "GS1.1.1739626367.8.1.1739626909.0.0.0",
"user_id": "49bda8d4-9f44-7496-c1a6-475486b0abef",
"client_id": "619693141.1735027262",
"session_id": "1739626367",
"session_count": "23",
"fbp": null,
"fbc": null,
"ttclid": null,
"ttp": null,
"gclid": null,
"gbraid": null,
"wbraid": null,
"referrer": "https://quick-start-00aba00b.myshopify.com/",
"utm_source": null,
"utm_medium": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
"hostname": "quick-start-00aba00b.myshopify.com"
},
"event_time": "2025-02-15T13:48:11.987Z",
"page_referrer": "https://quick-start-00aba00b.myshopify.com/products/the-3p-fulfilled-snowboard",
"page_location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/Z2NwLXVzLWNlbnRyYWwxOjAxSk00WEc2Qkg1OFFGTUVHS1FON0ZLOUFX",
"page_title": "Checkout - Quick Start (00aba00b)",
"gtm.uniqueEventId": 16
}Bedankt pagina
trytagging_user_data event (every page load)
{
"event": "trytagging_user_data",
"device": {
"__not_supported": true
},
"cart": {
"total": 0
},
"page": {
"title": "Thank you for your purchase! - Quick Start (00aba00b) - Checkout",
"location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/9c796d050f42551b79b9c702fb828569/thank_you"
},
"marketing": {
"_ga": "GA1.1.619693141.1735027262",
"_ga_W9CLGRX92R": "GS1.1.1739626367.8.1.1739626914.0.0.0",
"user_id": "49bda8d4-9f44-7496-c1a6-475486b0abef",
"client_id": "619693141.1735027262",
"session_id": "1739626367",
"session_count": "23",
"fbp": null,
"fbc": null,
"ttclid": null,
"ttp": null,
"gclid": null,
"gbraid": null,
"wbraid": null,
"referrer": "https://quick-start-00aba00b.myshopify.com/",
"utm_source": null,
"utm_medium": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
"hostname": "quick-start-00aba00b.myshopify.com"
},
"event_time": "2025-02-15T13:48:14.280Z",
"page_referrer": "https://quick-start-00aba00b.myshopify.com/",
"page_location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/9c796d050f42551b79b9c702fb828569/thank_you",
"page_title": "Thank you for your purchase! - Quick Start (00aba00b) - Checkout",
"gtm.uniqueEventId": 4
}trytagging_purchase (by a payment event from shopify)
{
"event": "trytagging_purchase",
"ecommerce": {
"transaction_id": "6420778516766",
"value": 2634.9,
"tax": 0,
"shipping": "",
"currency": "EUR",
"items": [
{
"item_id": "45411119890718",
"item_sku": "sku-hosted-1",
"item_name": "The 3p Fulfilled Snowboard",
"item_brand": "Quick Start (00aba00b)",
"item_category": "",
"item_variant": "Default Title",
"price": 2629.95,
"item_product_id": "dded68154d73d2ee1cbff3137c9766c8",
"item_variant_id": "8368540647710",
"item_image": "https://cdn.shopify.com/s/files/1/0771/0762/6270/products/Main_b9e0da7f-db89-4d41-83f0-7f417b02831d.jpg?v=1685690408",
"google_business_vertical": "retail",
"quantity": 1
}
]
},
"user_data": {
"customer_id": "7824160915742",
"customer_email": "test@test.com",
"customer_first_name": "wef",
"customer_last_name": "wef",
"customer_name": "wef wef",
"customer_phone": "",
"customer_zip": "5404 LD",
"customer_address": "Velmolenweg 54a",
"customer_address2": "",
"customer_country": "NL",
"customer_state": "",
"customer_state_code": "",
"customer_order_count": "0",
"customer_total_spent": 2634.9,
"customer_city": "Uden",
"customer_new": false,
"__note": "Please use customer_ fields. Other fields are deperacted",
"id": "7824160915742",
"email": "test@test.com",
"firstName": "wef",
"lastName": "wef",
"phone": "",
"zip": "5404 LD",
"address1": "Velmolenweg 54a",
"address2": "",
"country": "NL",
"province": "",
"provinceCode": "",
"orderCount": "0",
"totalSpent": 2634.9,
"city": "Uden",
"new_customer": false
},
"marketing": {
"_ga": "GA1.1.619693141.1735027262",
"_ga_W9CLGRX92R": "GS1.1.1739626367.8.1.1739626914.0.0.0",
"user_id": "49bda8d4-9f44-7496-c1a6-475486b0abef",
"client_id": "619693141.1735027262",
"session_id": "1739626367",
"session_count": "23",
"fbp": null,
"fbc": null,
"ttclid": null,
"ttp": null,
"gclid": null,
"gbraid": null,
"wbraid": null,
"referrer": "https://quick-start-00aba00b.myshopify.com/",
"utm_source": null,
"utm_medium": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/133.0.0.0 Safari/537.36",
"hostname": "quick-start-00aba00b.myshopify.com"
},
"event_time": "2025-02-15T13:48:14.579Z",
"page_referrer": "https://quick-start-00aba00b.myshopify.com/",
"page_location": "https://quick-start-00aba00b.myshopify.com/checkouts/cn/9c796d050f42551b79b9c702fb828569/thank_you",
"page_title": "Thank you for your purchase! - Quick Start (00aba00b) - Checkout",
"gtm.uniqueEventId": 13
}Updated on: 15/02/2025
Thank you!