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What to Check in TikTok Ads?

Open your TikTok Ads Manager, navigate to ‘Events’ under ‘Tools,’ and select the Pixel receiving your Server-Side events.

Here, you can review the Event Health for your Complete Payment (purchase) event. For all other events, you can check how frequently the event is received and from which domain it originates.

Ensure there are no inactive events and that the number of events received aligns relatively with the number of events recorded in GA4 for the same period.

What to Check in LinkedIn Ads?

Open your Ads Manager and go to ‘Conversions Tracking.’

Your conversions can have three statuses: Active, Inactive, or Not Verified.

Active indicates events are being received.

Inactive means events were received previously but haven’t been received recently.

Not Verified indicates that no events have ever been received, and LinkedIn cannot confirm if the conversion tracking is correctly set up.


What to Check in Pinterest Ads?

In your Pinterest Ads account, open your Events Overview to verify whether events are being received via the Conversion API (Server-Side) and ensure the event counts align with the data in GA4.

Updated on: 22/11/2024

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