Create TikTok Cookie Creator Tag
The TikTok Cookie Creator Tag simplifies the process of creating custom cookies without requiring JavaScript or custom HTML tags. It captures important data, such as URL parameters like ttclid or user inputs, and stores it in cookies for up to a month. This ensures accurate tracking of user interactions and helps attribute their actions to TikTok campaigns.
When visitors click on your TikTok ads, they are directed to your website with the ttclid parameter in the URL. Using Google Tag Manager (GTM), the TikTok Cookie Creator Tag saves this parameter in a cookie, allowing consistent tracking across multiple pages as users navigate your site. This setup ensures reliable data for analyzing user behavior and measuring campaign performance effectively.
Add Cookie Creator Tag Template
Add Variable
Add Trigger
Create TikTok Cookie Creator Tag
Let’s get started 🚀
Before creating the TikTok Cookie Creator Tag, you need to add the required template to your Google Tag Manager (GTM) workspace. The Cookie Creator Tag template provides the framework for generating and managing cookies based on specific event triggers or user actions.
Once the Cookie Creator Tag template is added, you need to set up a variable to capture the data you want to store in the cookies. For example, a URL Query variable can be created to extract specific query parameters from your website’s URLs. This variable serves as a dynamic placeholder that ensures accurate data storage and tracking.
After creating the variable, the next step is to add a trigger that defines when the Cookie Creator Tag should fire. Triggers determine the specific actions or conditions, such as page views or user clicks, that will activate the tag. Setting the right trigger ensures that cookies are created only when necessary, based on your tracking requirements.
Finally, you can create the TikTok Cookie Creator Tag using the template, variable, and trigger you configured. This tag combines all the elements to store key data in cookies whenever the specified conditions are met. Configuring the tag accurately ensures seamless integration with TikTok’s tracking requirements and helps maintain consistent event tracking across your website.
When visitors click on your TikTok ads, they are directed to your website with the ttclid parameter in the URL. Using Google Tag Manager (GTM), the TikTok Cookie Creator Tag saves this parameter in a cookie, allowing consistent tracking across multiple pages as users navigate your site. This setup ensures reliable data for analyzing user behavior and measuring campaign performance effectively.
Add Cookie Creator Tag Template
Add Variable
Add Trigger
Create TikTok Cookie Creator Tag
Let’s get started 🚀
Add Cookie Creator Tag Template
Before creating the TikTok Cookie Creator Tag, you need to add the required template to your Google Tag Manager (GTM) workspace. The Cookie Creator Tag template provides the framework for generating and managing cookies based on specific event triggers or user actions.
Add Variable
Once the Cookie Creator Tag template is added, you need to set up a variable to capture the data you want to store in the cookies. For example, a URL Query variable can be created to extract specific query parameters from your website’s URLs. This variable serves as a dynamic placeholder that ensures accurate data storage and tracking.
Add Trigger
After creating the variable, the next step is to add a trigger that defines when the Cookie Creator Tag should fire. Triggers determine the specific actions or conditions, such as page views or user clicks, that will activate the tag. Setting the right trigger ensures that cookies are created only when necessary, based on your tracking requirements.
Create TikTok Cookie Creator Tag
Finally, you can create the TikTok Cookie Creator Tag using the template, variable, and trigger you configured. This tag combines all the elements to store key data in cookies whenever the specified conditions are met. Configuring the tag accurately ensures seamless integration with TikTok’s tracking requirements and helps maintain consistent event tracking across your website.
Updated on: 22/01/2025
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