To set up your tracking optimally, DataLayers are essential. You may have a good server-side tagging setup, but if the DataLayers are not correct, you still won't benefit from it.

Below you will find the different events & parameters available for the various platforms we offer:

Magento

**trytagging_user_data **

This event is fired on every page with the following parameters:

• page.title
• page.type
• store.code
• store.name
• store.website_id
• store.url
• marketing._ga
• marketing._ga_8XN45..
• marketing.user_id
• marketing.client_id
• marketing.session_id
• marketing.session_count
• marketing.fbp
• marketing.fererrer
• marketing.user_agent
• device.screen_resolution
• device.viewport_size
• device.encoding
• device.language
• device.colors
• gtm.uniqueEventId

trytagging_view_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.magento_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

trytagging_view_item

This event is triggered on the product detail page

parameters in trytagging_view_item

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_add_to_cart

This event is triggered on add to cart button click

parameters in trytagging_add_to_cart

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_view_cart

This event is triggered on the cart page

parameters in trytagging_view_cart

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_remove_from_cart

This event is triggered when an item is removed from the cart

parameters in trytagging_remove_from_cart

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_begin_checkout

This event is triggered on checkout page

parameters in trytagging_begin_checkout

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.value

ecommerce.currency

trytagging_add_payment_info

This event is triggered on checkout page when payment method is selected:

parameters in trytagging_add_payment_info

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.value

ecommerce.currency

trytagging_add_shipping_info

This event is triggered on checkout page when shipping method is selected:

parameters in trytagging_add_shipping_info

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.value

ecommerce.currency

trytagging_purchase

This event is triggered on order success page

parameters in trytagging_purchase

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.tax

ecommerce.coupon

ecommerce.affiliation

ecommerce.shipping

ecommerce.transaction_id

ecommerce.value

ecommerce.currency

#Litespeed

**trytagging_user_data **

This event is fired on every page with the following parameters:

• page.title
• marketing._ga
• marketing._ga_8XN45..
• marketing.user_id
• marketing.client_id
• marketing.session_id
• marketing.session_count
• marketing._fbp
• marketing.user_agent
• device.screen_resolution
• device.viewport_size
• device.encoding
• device.language
• device.colors
• gtm.uniqueEventId

trytagging_view_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.item_list_id

ecommerce.item_list_name

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_view_item

This event is triggered on the product detail page:

parameters uit trytagging_view_item

ecommerce.currency

ecommerce.items.#.category_2

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_add_to_cart

This event is triggered on the add to cart button click:

parameters uit trytagging_add_to_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.category_2

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_view_cart

This event is triggered on the cart page:

parameters uit trytagging_view_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_begin_checkout

This event is triggered on the checkout page

parameters uit trytagging_begin_checkout

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_add_shipping_info

This event is triggered on the checkout page when shipping method is added

parameters uit trytagging_add_shipping_info

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_add_payment_info

This event is triggered on the checkout page when payment method is added

parameters uit trytagging_add_payment_info

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_purchase

This event is triggered on the order success page:

parameters uit trytagging_purchase

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

ecommerce.transaction_id

ecommerce.shipping

ecommerce.tax

ecommerce.coupon

ecommerce.affiliation

#Shopify

**trytagging_user_data **

This event is fired on every page with the following parameters:

• page.title
• marketing._ga
• marketing._ga_B4J3SF6P8V..
• marketing.user_id
• marketing.client_id
• marketing.session_id
• marketing.session_count
• marketing.fbp
• marketing.referrer
• marketing.user_agent
• device.screen_resolution
• device.viewport_size
• device.encoding
• device.language
• device.colors
• gtm.uniqueEventId

trytagging_view_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.item_list_id

ecommerce.item_list_name

ecommerce.items.#.handle

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.position

ecommerce.items.#.price

trytagging_view_item

This event is triggered on the product detail page

parameters uit trytagging_view_item

ecommerce.items.0.items.0.item_id

ecommerce.items.0.items.0.item_name

ecommerce.items.0.items.0.item_brand

ecommerce.items.0.items.0.item_category

****ecommerce.items.0.items.0.item_variant

ecommerce.items.0.items.0.price

ecommerce.items.0.items.0.item_product_id

ecommerce.items.0.items.0.item_variant_id

ecommerce.items.0.items.0.compareAtPrice

**_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.magento_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

trytagging_view_item

This event is triggered on the product detail page

parameters in trytagging_view_item

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_add_to_cart

This event is triggered on add to cart button click

parameters in trytagging_add_to_cart

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_view_cart

This event is triggered on the cart page

parameters in trytagging_view_cart

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_remove_from_cart

This event is triggered when an item is removed from the cart

parameters in trytagging_remove_from_cart

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.value

ecommerce.currency

trytagging_begin_checkout

This event is triggered on checkout page

parameters in trytagging_begin_checkout

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.value

ecommerce.currency

trytagging_add_payment_info

This event is triggered on checkout page when payment method is selected:

parameters in trytagging_add_payment_info

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.value

ecommerce.currency

trytagging_add_shipping_info

This event is triggered on checkout page when shipping method is selected:

parameters in trytagging_add_shipping_info

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.value

ecommerce.currency

trytagging_purchase

This event is triggered on order success page

parameters in trytagging_purchase

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.magento_sku

ecommerce.items.#.,agemto_id

ecommerce.items.#.item_list_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_category

ecommerce.items.#.item_category2

ecommerce.items.#.item_category3

ecommerce.items.#.item_category4

ecommerce.items.#.item_category5

ecommerce.items.#.index

ecommerce.items.#.quantity

ecommerce.items.#.price

ecommerce.items.#.order_item_id

ecommerce.tax

ecommerce.coupon

ecommerce.affiliation

ecommerce.shipping

ecommerce.transaction_id

ecommerce.value

ecommerce.currency

#Litespeed

trytagging_user_data

This event is fired on every page with the following parameters:

page.title

marketing._ga

marketing._ga_8XN45..

marketing.user_id

marketing.client_id

marketing.session_id

marketing.session_count

marketing._fbp

marketing.user_agent

device.screen_resolution

device.viewport_size

device.encoding

device.language

device.colors

gtm.uniqueEventId

trytagging_view_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.item_list_id

ecommerce.item_list_name

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_view_item

This event is triggered on the product detail page:

parameters uit trytagging_view_item

ecommerce.currency

ecommerce.items.#.category_2

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_add_to_cart

This event is triggered on the add to cart button click:

parameters uit trytagging_add_to_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.category_2

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_view_cart

This event is triggered on the cart page:

parameters uit trytagging_view_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_begin_checkout

This event is triggered on the checkout page

parameters uit trytagging_begin_checkout

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_add_shipping_info

This event is triggered on the checkout page when shipping method is added

parameters uit trytagging_add_shipping_info

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_add_payment_info

This event is triggered on the checkout page when payment method is added

parameters uit trytagging_add_payment_info

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_purchase

This event is triggered on the order success page:

parameters uit trytagging_purchase

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.price

ecommerce.items.#.quantity

ecommerce.transaction_id

ecommerce.shipping

ecommerce.tax

ecommerce.coupon

ecommerce.affiliation

#Shopify

trytagging_user_data

This event is fired on every page with the following parameters:

page.title

marketing._ga

marketing._ga_B4J3SF6P8V..

marketing.user_id

marketing.client_id

marketing.session_id

marketing.session_count

marketing.fbp

marketing.referrer

marketing.user_agent

device.screen_resolution

device.viewport_size

device.encoding

device.language

device.colors

gtm.uniqueEventId

trytagging_view_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.item_list_id

ecommerce.item_list_name

ecommerce.items.#.handle

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.position

ecommerce.items.#.price

trytagging_view_item

This event is triggered on the product detail page

parameters uit trytagging_view_item

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.0.items.0.item_id

ecommerce.items.0.items.0.item_name

ecommerce.items.0.items.0.item_brand

ecommerce.items.0.items.0.item_category

ecommerce.items.0.items.0.item_variant

ecommerce.items.0.items.0.price

ecommerce.items.0.items.0.item_product_id

ecommerce.items.0.items.0.item_variant_id

ecommerce.items.0.items.0.compareAtPrice

trytagging_add_to_cart

This event is triggered on add to cart button click

parameters uit trytagging_add_to_cart

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_view_cart

This event is triggered on the cart page

parameters uit trytagging_view_cart

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_remove_from_cart

This event is triggered when a product is removed from the cart

parameters uit trytagging_remove_from_cart

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_begin_checkout

This event is triggered on the checkout page

parameters uit trytagging_begin_checkout

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_purchase

This event is triggered on the order success page

parameters uit trytagging_purchase

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

ecommerce.tax

ecommerce.shipping

ecommerce.affiliation

ecommerce.coupon

ecommerce.transaction_id

#WooCommerce

trytagging_user_data

This event is fired on every page with the following parameters:

marketing._ga

marketing.user_id

marketing.client_id

marketing.session_id

marketing.session_count

marketing.fbp

marketing.user_agent

device.screen_resolution

device.viewport_size

device.encoding

device.language

device.colors

gtm.uniqueEventId

trytagging_view_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.currency

ecommerce.items.#.id

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_name

ecommerce.items.#.price

ecommerce.items.#.product_type

ecommerce.items.#.sku

ecommerce.items.#.stocklevel

ecommerce.items.#.stockstatus

trytagging_view_item

This event is triggered on the product detail page:

parameters uit trytagging_view

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.price

trytagging_add_to_cart

This event is triggered on add to cart button click:

parameters uit trytagging_add_to_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.price

trytagging_view_cart

This event is triggered on the cart page:

parameters uit trytagging_view_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.item_sku

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_begin_checkout

This event is triggered on the checkout page:

parameters uit trytagging_begin_checkout

ecommerce.currency

ecommerce.value

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.item_sku

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_purchase

This event is triggered on the order success page:

parameters uit trytagging_purchase

ecommerce.currency

ecommerce.value

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.item_sku

ecommerce.items.#.price

ecommerce.items.#.quantity

ecommerce.tax

ecommerce.affiliation

ecommerce.shipping

ecommerce.transaction_id

ecommerce.coupon **trytagging_add_to_cart

This event is triggered on add to cart button click

parameters uit trytagging_add_to_cart

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_view_cart

This event is triggered on the cart page

parameters uit trytagging_view_cart

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_remove_from_cart

This event is triggered when a product is removed from the cart

parameters uit trytagging_remove_from_cart

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_begin_checkout

This event is triggered on the checkout page

parameters uit trytagging_begin_checkout

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_purchase

This event is triggered on the order success page

parameters uit trytagging_purchase

ecommerce.value

ecommerce.currency

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_image

ecommerce.items.#.item_name

ecommerce.items.#.item_product_id

ecommerce.items.#.item_variant

ecommerce.items.#.item_variant_id

ecommerce.items.#.price

ecommerce.items.#.quantity

ecommerce.tax

ecommerce.shipping

ecommerce.affiliation

ecommerce.coupon

ecommerce.transaction_id

#WooCommerce

**trytagging_user_data **

This event is fired on every page with the following parameters:

• marketing._ga
• marketing.user_id
• marketing.client_id
• marketing.session_id
• marketing.session_count
• marketing.fbp
• marketing.user_agent
• device.screen_resolution
• device.viewport_size
• device.encoding
• device.language
• device.colors
• gtm.uniqueEventId

trytagging_view_item_list

This event is triggered where various products from the webshop are present:

parameters uit trytagging_view_item_list

ecommerce.currency

ecommerce.items.#.id

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_name

ecommerce.items.#.price

ecommerce.items.#.product_type

ecommerce.items.#.sku

ecommerce.items.#.stocklevel

ecommerce.items.#.stockstatus

trytagging_view_item

This event is triggered on the product detail page:

parameters uit trytagging_view

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.price

trytagging_add_to_cart

This event is triggered on add to cart button click:

parameters uit trytagging_add_to_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.price

trytagging_view_cart

This event is triggered on the cart page:

parameters uit trytagging_view_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.item_sku

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_begin_checkout

This event is triggered on the checkout page:

parameters uit trytagging_begin_checkout

ecommerce.currency

ecommerce.value

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.item_sku

ecommerce.items.#.price

ecommerce.items.#.quantity

trytagging_purchase

This event is triggered on the order success page:

parameters uit trytagging_purchase

ecommerce.currency

ecommerce.value

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_variant

ecommerce.items.#.item_sku

ecommerce.items.#.price

ecommerce.items.#.quantity

ecommerce.tax

ecommerce.affiliation

ecommerce.shipping

ecommerce.transaction_id

ecommerce.coupon

Updated on: 17/11/2024