To set up your tracking optimally, DataLayers are essential. You may have a good server-side tagging setup, but if the DataLayers are not correct, you still won't benefit from it.

Below you will find the different events & parameters available for the various platforms we offer:

Magento

trytagging_user_data
This event is fired on every page with the following parameters:
page.title
page.type
store.code
store.name
store.website_id
store.url
marketing._ga
marketing._ga_8XN45..
marketing.user_id
marketing.client_id
marketing.session_id
marketing.session_count
marketing.fbp
marketing.fererrer
marketing.user_agent
device.screen_resolution
device.viewport_size
device.encoding
device.language
device.colors
gtm.uniqueEventId

trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.magento_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price

trytagging_view_item
This event is triggered on the product detail page
parameters in trytagging_view_item
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency

trytagging_add_to_cart
This event is triggered on add to cart button click
parameters in trytagging_add_to_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency

trytagging_view_cart
This event is triggered on the cart page
parameters in trytagging_view_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency

trytagging_remove_from_cart
This event is triggered when an item is removed from the cart
parameters in trytagging_remove_from_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency

trytagging_begin_checkout
This event is triggered on checkout page
parameters in trytagging_begin_checkout
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency

trytagging_add_payment_info
This event is triggered on checkout page when payment method is selected:
parameters in trytagging_add_payment_info
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency

trytagging_add_shipping_info
This event is triggered on checkout page when shipping method is selected:
parameters in trytagging_add_shipping_info
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency

trytagging_purchase
This event is triggered on order success page
parameters in trytagging_purchase
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.tax
ecommerce.coupon
ecommerce.affiliation
ecommerce.shipping
ecommerce.transaction_id
ecommerce.value
ecommerce.currency


#Litespeed

trytagging_user_data
This event is fired on every page with the following parameters:
page.title
marketing._ga
marketing._ga_8XN45..
marketing.user_id
marketing.client_id
marketing.session_id
marketing.session_count
marketing._fbp
marketing.user_agent
device.screen_resolution
device.viewport_size
device.encoding
device.language
device.colors
gtm.uniqueEventId


trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.item_list_id
ecommerce.item_list_name
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_view_item
This event is triggered on the product detail page:
parameters uit trytagging_view_item
ecommerce.currency
ecommerce.items.#.category_2
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_add_to_cart
This event is triggered on the add to cart button click:
parameters uit trytagging_add_to_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.category_2
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_view_cart
This event is triggered on the cart page:
parameters uit trytagging_view_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_begin_checkout
This event is triggered on the checkout page
parameters uit trytagging_begin_checkout
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_add_shipping_info
This event is triggered on the checkout page when shipping method is added
parameters uit trytagging_add_shipping_info
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_add_payment_info
This event is triggered on the checkout page when payment method is added
parameters uit trytagging_add_payment_info
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_purchase
This event is triggered on the order success page:
parameters uit trytagging_purchase
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.transaction_id
ecommerce.shipping
ecommerce.tax
ecommerce.coupon
ecommerce.affiliation

#Shopify
trytagging_user_data
This event is fired on every page with the following parameters:
page.title
marketing._ga
marketing._ga_B4J3SF6P8V..
marketing.user_id
marketing.client_id
marketing.session_id
marketing.session_count
marketing.fbp
marketing.referrer
marketing.user_agent
device.screen_resolution
device.viewport_size
device.encoding
device.language
device.colors
gtm.uniqueEventId


trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.item_list_id
ecommerce.item_list_name
ecommerce.items.#.handle
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.position
ecommerce.items.#.price

trytagging_view_item
This event is triggered on the product detail page
parameters uit trytagging_view_item
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price

trytagging_add_to_cart
This event is triggered on add to cart button click
parameters uit trytagging_add_to_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_view_cart
This event is triggered on the cart page
parameters uit trytagging_view_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_remove_from_cart
This event is triggered when a product is removed from the cart
parameters uit trytagging_remove_from_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_begin_checkout
This event is triggered on the checkout page
parameters uit trytagging_begin_checkout
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_purchase
This event is triggered on the order success page
parameters uit trytagging_purchase
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.tax
ecommerce.shipping
ecommerce.affiliation
ecommerce.coupon
ecommerce.transaction_id



#WooCommerce
trytagging_user_data
This event is fired on every page with the following parameters:
marketing._ga
marketing.user_id
marketing.client_id
marketing.session_id
marketing.session_count
marketing.fbp
marketing.user_agent
device.screen_resolution
device.viewport_size
device.encoding
device.language
device.colors
gtm.uniqueEventId


trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.currency
ecommerce.items.#.id
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_name
ecommerce.items.#.price
ecommerce.items.#.product_type
ecommerce.items.#.sku
ecommerce.items.#.stocklevel
ecommerce.items.#.stockstatus

trytagging_view_item
This event is triggered on the product detail page:
parameters uit trytagging_view
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.price


trytagging_add_to_cart
This event is triggered on add to cart button click:
parameters uit trytagging_add_to_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.price

trytagging_view_cart
This event is triggered on the cart page:
parameters uit trytagging_view_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_begin_checkout
This event is triggered on the checkout page:
parameters uit trytagging_begin_checkout
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity

trytagging_purchase
This event is triggered on the order success page:
parameters uit trytagging_purchase
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.tax
ecommerce.affiliation
ecommerce.shipping
ecommerce.transaction_id
ecommerce.coupon

Updated on: 15/08/2024