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DataLayer events & parameters for Shopify, Lightspeed, Magento, WooCommerce

To set up your tracking optimally, DataLayers are essential. You may have a good server-side tagging setup, but if the DataLayers are not correct, you still won't benefit from it.


Below you will find the different events & parameters available for the various platforms we offer:


Magento


**trytagging_user_data **
This event is fired on every page with the following parameters:

  • page.title
  • page.type
  • store.code
  • store.name
  • store.website_id
  • store.url
  • marketing._ga
  • marketing._ga_8XN45..
  • marketing.user_id
  • marketing.client_id
  • marketing.session_id
  • marketing.session_count
  • marketing.fbp
  • marketing.fererrer
  • marketing.user_agent
  • device.screen_resolution
  • device.viewport_size
  • device.encoding
  • device.language
  • device.colors
  • gtm.uniqueEventId


trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.magento_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price


trytagging_view_item
This event is triggered on the product detail page
parameters in trytagging_view_item
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_add_to_cart
This event is triggered on add to cart button click
parameters in trytagging_add_to_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_view_cart
This event is triggered on the cart page
parameters in trytagging_view_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_remove_from_cart
This event is triggered when an item is removed from the cart
parameters in trytagging_remove_from_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_begin_checkout
This event is triggered on checkout page
parameters in trytagging_begin_checkout
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency


trytagging_add_payment_info
This event is triggered on checkout page when payment method is selected:
parameters in trytagging_add_payment_info
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency


trytagging_add_shipping_info
This event is triggered on checkout page when shipping method is selected:
parameters in trytagging_add_shipping_info
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency


trytagging_purchase
This event is triggered on order success page
parameters in trytagging_purchase
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.tax
ecommerce.coupon
ecommerce.affiliation
ecommerce.shipping
ecommerce.transaction_id
ecommerce.value
ecommerce.currency


#Litespeed


**trytagging_user_data **
This event is fired on every page with the following parameters:

  • page.title
  • marketing._ga
  • marketing._ga_8XN45..
  • marketing.user_id
  • marketing.client_id
  • marketing.session_id
  • marketing.session_count
  • marketing._fbp
  • marketing.user_agent
  • device.screen_resolution
  • device.viewport_size
  • device.encoding
  • device.language
  • device.colors
  • gtm.uniqueEventId


trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.item_list_id
ecommerce.item_list_name
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_view_item
This event is triggered on the product detail page:
parameters uit trytagging_view_item
ecommerce.currency
ecommerce.items.#.category_2
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_add_to_cart
This event is triggered on the add to cart button click:
parameters uit trytagging_add_to_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.category_2
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_view_cart
This event is triggered on the cart page:
parameters uit trytagging_view_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_begin_checkout
This event is triggered on the checkout page
parameters uit trytagging_begin_checkout
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_add_shipping_info
This event is triggered on the checkout page when shipping method is added
parameters uit trytagging_add_shipping_info
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_add_payment_info
This event is triggered on the checkout page when payment method is added
parameters uit trytagging_add_payment_info
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_purchase
This event is triggered on the order success page:
parameters uit trytagging_purchase
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.transaction_id
ecommerce.shipping
ecommerce.tax
ecommerce.coupon
ecommerce.affiliation


#Shopify
**trytagging_user_data **
This event is fired on every page with the following parameters:

  • page.title
  • marketing._ga
  • marketing._ga_B4J3SF6P8V..
  • marketing.user_id
  • marketing.client_id
  • marketing.session_id
  • marketing.session_count
  • marketing.fbp
  • marketing.referrer
  • marketing.user_agent
  • device.screen_resolution
  • device.viewport_size
  • device.encoding
  • device.language
  • device.colors
  • gtm.uniqueEventId


trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.item_list_id
ecommerce.item_list_name
ecommerce.items.#.handle
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.position
ecommerce.items.#.price


trytagging_view_item
This event is triggered on the product detail page
parameters uit trytagging_view_item
ecommerce.items.0.items.0.item_id
ecommerce.items.0.items.0.item_name
ecommerce.items.0.items.0.item_brand
ecommerce.items.0.items.0.item_category
****ecommerce.items.0.items.0.item_variant
ecommerce.items.0.items.0.price
ecommerce.items.0.items.0.item_product_id
ecommerce.items.0.items.0.item_variant_id
ecommerce.items.0.items.0.compareAtPrice



**_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.magento_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price


trytagging_view_item
This event is triggered on the product detail page
parameters in trytagging_view_item
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_add_to_cart
This event is triggered on add to cart button click
parameters in trytagging_add_to_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_view_cart
This event is triggered on the cart page
parameters in trytagging_view_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_remove_from_cart
This event is triggered when an item is removed from the cart
parameters in trytagging_remove_from_cart
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.value
ecommerce.currency


trytagging_begin_checkout
This event is triggered on checkout page
parameters in trytagging_begin_checkout
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency


trytagging_add_payment_info
This event is triggered on checkout page when payment method is selected:
parameters in trytagging_add_payment_info
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency


trytagging_add_shipping_info
This event is triggered on checkout page when shipping method is selected:
parameters in trytagging_add_shipping_info
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.value
ecommerce.currency


trytagging_purchase
This event is triggered on order success page
parameters in trytagging_purchase
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.magento_sku
ecommerce.items.#.,agemto_id
ecommerce.items.#.item_list_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_category
ecommerce.items.#.item_category2
ecommerce.items.#.item_category3
ecommerce.items.#.item_category4
ecommerce.items.#.item_category5
ecommerce.items.#.index
ecommerce.items.#.quantity
ecommerce.items.#.price
ecommerce.items.#.order_item_id
ecommerce.tax
ecommerce.coupon
ecommerce.affiliation
ecommerce.shipping
ecommerce.transaction_id
ecommerce.value
ecommerce.currency


#Litespeed


trytagging_user_data
This event is fired on every page with the following parameters:
page.title



marketing._ga



marketing._ga_8XN45..



marketing.user_id



marketing.client_id



marketing.session_id



marketing.session_count



marketing._fbp



marketing.user_agent



device.screen_resolution



device.viewport_size



device.encoding



device.language



device.colors



gtm.uniqueEventId




trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.item_list_id
ecommerce.item_list_name
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_view_item
This event is triggered on the product detail page:
parameters uit trytagging_view_item
ecommerce.currency
ecommerce.items.#.category_2
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_add_to_cart
This event is triggered on the add to cart button click:
parameters uit trytagging_add_to_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.category_2
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_view_cart
This event is triggered on the cart page:
parameters uit trytagging_view_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_begin_checkout
This event is triggered on the checkout page
parameters uit trytagging_begin_checkout
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_add_shipping_info
This event is triggered on the checkout page when shipping method is added
parameters uit trytagging_add_shipping_info
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_add_payment_info
This event is triggered on the checkout page when payment method is added
parameters uit trytagging_add_payment_info
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_purchase
This event is triggered on the order success page:
parameters uit trytagging_purchase
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.transaction_id
ecommerce.shipping
ecommerce.tax
ecommerce.coupon
ecommerce.affiliation


#Shopify
trytagging_user_data
This event is fired on every page with the following parameters:
page.title



marketing._ga



marketing._ga_B4J3SF6P8V..



marketing.user_id



marketing.client_id



marketing.session_id



marketing.session_count



marketing.fbp



marketing.referrer



marketing.user_agent



device.screen_resolution



device.viewport_size



device.encoding



device.language



device.colors



gtm.uniqueEventId




trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.item_list_id
ecommerce.item_list_name
ecommerce.items.#.handle
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.position
ecommerce.items.#.price


trytagging_view_item
This event is triggered on the product detail page
parameters uit trytagging_view_item
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.0.items.0.item_id
ecommerce.items.0.items.0.item_name
ecommerce.items.0.items.0.item_brand
ecommerce.items.0.items.0.item_category
ecommerce.items.0.items.0.item_variant



ecommerce.items.0.items.0.price



ecommerce.items.0.items.0.item_product_id



ecommerce.items.0.items.0.item_variant_id



ecommerce.items.0.items.0.compareAtPrice




trytagging_add_to_cart
This event is triggered on add to cart button click
parameters uit trytagging_add_to_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_view_cart
This event is triggered on the cart page
parameters uit trytagging_view_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_remove_from_cart
This event is triggered when a product is removed from the cart
parameters uit trytagging_remove_from_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_begin_checkout
This event is triggered on the checkout page
parameters uit trytagging_begin_checkout
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_purchase
This event is triggered on the order success page
parameters uit trytagging_purchase
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.tax
ecommerce.shipping
ecommerce.affiliation
ecommerce.coupon
ecommerce.transaction_id


#WooCommerce
trytagging_user_data
This event is fired on every page with the following parameters:
marketing._ga



marketing.user_id



marketing.client_id



marketing.session_id



marketing.session_count



marketing.fbp



marketing.user_agent



device.screen_resolution



device.viewport_size



device.encoding



device.language



device.colors



gtm.uniqueEventId




trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.currency
ecommerce.items.#.id
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_name
ecommerce.items.#.price
ecommerce.items.#.product_type
ecommerce.items.#.sku
ecommerce.items.#.stocklevel
ecommerce.items.#.stockstatus


trytagging_view_item
This event is triggered on the product detail page:
parameters uit trytagging_view
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.price


trytagging_add_to_cart
This event is triggered on add to cart button click:
parameters uit trytagging_add_to_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.price


trytagging_view_cart
This event is triggered on the cart page:
parameters uit trytagging_view_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_begin_checkout
This event is triggered on the checkout page:
parameters uit trytagging_begin_checkout
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_purchase
This event is triggered on the order success page:
parameters uit trytagging_purchase
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.tax
ecommerce.affiliation
ecommerce.shipping
ecommerce.transaction_id
ecommerce.coupon **trytagging_add_to_cart
This event is triggered on add to cart button click
parameters uit trytagging_add_to_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_view_cart
This event is triggered on the cart page
parameters uit trytagging_view_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_remove_from_cart
This event is triggered when a product is removed from the cart
parameters uit trytagging_remove_from_cart
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_begin_checkout
This event is triggered on the checkout page
parameters uit trytagging_begin_checkout
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_purchase
This event is triggered on the order success page
parameters uit trytagging_purchase
ecommerce.value
ecommerce.currency
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_image
ecommerce.items.#.item_name
ecommerce.items.#.item_product_id
ecommerce.items.#.item_variant
ecommerce.items.#.item_variant_id
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.tax
ecommerce.shipping
ecommerce.affiliation
ecommerce.coupon
ecommerce.transaction_id


#WooCommerce
**trytagging_user_data **
This event is fired on every page with the following parameters:

  • marketing._ga
  • marketing.user_id
  • marketing.client_id
  • marketing.session_id
  • marketing.session_count
  • marketing.fbp
  • marketing.user_agent
  • device.screen_resolution
  • device.viewport_size
  • device.encoding
  • device.language
  • device.colors
  • gtm.uniqueEventId


trytagging_view_item_list
This event is triggered where various products from the webshop are present:
parameters uit trytagging_view_item_list
ecommerce.currency
ecommerce.items.#.id
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_list_name
ecommerce.items.#.item_name
ecommerce.items.#.price
ecommerce.items.#.product_type
ecommerce.items.#.sku
ecommerce.items.#.stocklevel
ecommerce.items.#.stockstatus


trytagging_view_item
This event is triggered on the product detail page:
parameters uit trytagging_view
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.price


trytagging_add_to_cart
This event is triggered on add to cart button click:
parameters uit trytagging_add_to_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_sku
ecommerce.items.#.price


trytagging_view_cart
This event is triggered on the cart page:
parameters uit trytagging_view_cart
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_begin_checkout
This event is triggered on the checkout page:
parameters uit trytagging_begin_checkout
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity


trytagging_purchase
This event is triggered on the order success page:
parameters uit trytagging_purchase
ecommerce.currency
ecommerce.value
ecommerce.items.#.index
ecommerce.items.#.item_brand
ecommerce.items.#.item_category
ecommerce.items.#.item_id
ecommerce.items.#.item_name
ecommerce.items.#.item_variant
ecommerce.items.#.item_sku
ecommerce.items.#.price
ecommerce.items.#.quantity
ecommerce.tax
ecommerce.affiliation
ecommerce.shipping
ecommerce.transaction_id
ecommerce.coupon

Updated on: 17/11/2024

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