How to Verify Google Ads Conversion Tracking Setup
Google Ads conversion tracking is a very important step before running your ads. Whether you have a lead generation site or an ecommerce site, you always require conversion tracking setup. This article will help you verify the Google Ads conversion tracking for your website.
I am going to show you several ways to check in order to verify the installation when done via GTM.
When you implement Google Ads conversion tracking via GTM, it’s important that you add the correct conversion id and label in GTM tags. To verify this, open your Google Ads account and navigate to conversions.
Open the specific conversion you want to verify and expand tag settings.
Conversion ID and conversion label should match with the GTM conversion tag values.
The second step is to test the conversion using Google Tag Manager preview mode. To do this, open the GTM container and click on the preview button on top right:
Once the preview mode is open, complete the conversion on your website. If you’re testing the purchase conversion, place a test order on your website and if you’re testing a button click conversion click the specific button.
Once you complete the action on the site, check the GTM preview mode. You will be able to see the tag firing.
If you don’t see the tag firing, you need to check the trigger in GTM and verify if it is added correctly.
The last step is to test your Google Ads conversion tags with Google tag assistant chrome extension. You need to install this extension in your browser and then open your website and complete the conversion action.
Once you complete the conversion action, click on google tag assistant chrome extension and look for google tags. You will be able to see the google conversion tracking tag firing.
Click on the google ads conversion tracking tag to expand and verify the conversion id and conversion label matches with that in google ads account.
The green color along with the tag indicates that the conversion tag is installed correctly. In case of any errors, the color will either change to yellow or red.
To test the server side conversion tag, navigate to your GTM server container and open preview mode by clicking the preview button on top right. Next, open a new tab and open your website and complete the conversion action.
In the GTM server preview mode, you will be able to see the GAds conversion tag firing on the specific event.
Click on the tag to expand in order to verify the conversion details. If you’re not seeing the tag firing in preview mode, there might be an issue with the trigger which you need to fix.
By following the above steps you can easily verify the Google Ads conversion tracking for your web and server containers.
I am going to show you several ways to check in order to verify the installation when done via GTM.
1. Cross-check your Google Ads & GTM
When you implement Google Ads conversion tracking via GTM, it’s important that you add the correct conversion id and label in GTM tags. To verify this, open your Google Ads account and navigate to conversions.
Open the specific conversion you want to verify and expand tag settings.
Conversion ID and conversion label should match with the GTM conversion tag values.
2. Use GTM Preview Mode for Testing
The second step is to test the conversion using Google Tag Manager preview mode. To do this, open the GTM container and click on the preview button on top right:
Once the preview mode is open, complete the conversion on your website. If you’re testing the purchase conversion, place a test order on your website and if you’re testing a button click conversion click the specific button.
Once you complete the action on the site, check the GTM preview mode. You will be able to see the tag firing.
If you don’t see the tag firing, you need to check the trigger in GTM and verify if it is added correctly.
3. Test with Google Tag Assistant Chrome Extension
The last step is to test your Google Ads conversion tags with Google tag assistant chrome extension. You need to install this extension in your browser and then open your website and complete the conversion action.
Once you complete the conversion action, click on google tag assistant chrome extension and look for google tags. You will be able to see the google conversion tracking tag firing.
Click on the google ads conversion tracking tag to expand and verify the conversion id and conversion label matches with that in google ads account.
The green color along with the tag indicates that the conversion tag is installed correctly. In case of any errors, the color will either change to yellow or red.
4. Testing the Server Side Tag
To test the server side conversion tag, navigate to your GTM server container and open preview mode by clicking the preview button on top right. Next, open a new tab and open your website and complete the conversion action.
In the GTM server preview mode, you will be able to see the GAds conversion tag firing on the specific event.
Click on the tag to expand in order to verify the conversion details. If you’re not seeing the tag firing in preview mode, there might be an issue with the trigger which you need to fix.
By following the above steps you can easily verify the Google Ads conversion tracking for your web and server containers.
Updated on: 09/10/2024
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