I want to create a target group on Meta, should that be done through the events set on Google Tag Manager?

Because the Facebook Pixel with server-side tagging is no longer present on your site, Facebook itself cannot see which URLs have been visited. So you can then choose to do it based on events. It's just important to get your goal straight. Do you want to retarget people who, for example, added something to their cart without making a purchase? Then it is smart to create a target group based on visitors who did not have the purchase event but did have the add_to_cart event in their session.

Updated on: 16/08/2024