I’m going to modify the checkout process on my site. Will purchases still be tracked?

That depends on your DataLayer settings. It’s crucial that a DataLayer push “purchase” event is triggered once the payment is completed, typically on the thank you page. After making changes to the checkout process, it’s recommended to test whether the purchase events are correctly tracked using Google Tag Manager’s preview mode, both for the web container and the server container. If you’re using the Measurement Protocol to send the “purchase” event, you only need to test through the server container to ensure the event is being captured correctly.

Updated on: 16/08/2024