Is consent still required for placing cookies to measure everything?

Yes, the visitor still needs to actively accept cookies if you want to send personal data so that the advertising platform can match it with a campaign. The number of measured conversions can also be forwarded via a webhook when the visitor refuses the cookies. However, you won’t be able to send user information and link the conversion to a specific user, source, or campaign.

You can easily set up a cookie banner via GTM and configure the settings correctly through the articles below:
Setup CookieCode
Setup Cookiebot
Consent Overview settings in GTM
Triggering on the consent update

Updated on: 16/08/2024