Set a Trigger on a Specific URL
Accurate tracking of user interactions on specific web pages is essential for effective digital marketing and analytics. Google Tag Manager (GTM) facilitates this by allowing you to set up triggers that fire tags when users visit particular URLs. This capability enables precise monitoring of user behavior, such as visits to a promotional page or a product-specific landing page. This guide provides a step-by-step process to configure a GTM trigger that activates on designated URLs, ensuring your tags fire exactly when and where you need them.
Create a New Trigger
Configure the Trigger
Test the Trigger
Let’s get started 🚀
Creating a new trigger in Google Tag Manager (GTM) allows you to define when and where your tags should fire. This step involves setting up the conditions that will activate the trigger, such as a specific URL or page path. By naming your trigger descriptively, you can easily identify it later for monitoring and analytics purposes.
Once the trigger is created, you’ll need to configure it to specify which URL components will activate it. GTM allows you to set conditions based on the URL, such as the page path or domain. This ensures that your tags only fire on the desired web pages.
In this demonstration below, we have set the condition to "Page Path contains /checkout". When a user visits a page with "/checkout" in the URL, the trigger will fire. This will activate the associated tag, and you will see it appear in the Tags tab of GTM's Preview mode.
For example, to trigger on all pages containing /checkout in the URL:
Set the variable to Page Path.
Choose the condition contains.
Enter /checkout as the value.
Testing the trigger ensures that it is working as expected before it goes live. By using GTM's Preview mode, you can simulate visits to specific URLs and verify if the tags fire correctly. This step helps to identify any configuration errors and confirms that your tags are firing when the conditions are met.
Create a New Trigger
Configure the Trigger
Test the Trigger
Let’s get started 🚀
Create a New Trigger
Creating a new trigger in Google Tag Manager (GTM) allows you to define when and where your tags should fire. This step involves setting up the conditions that will activate the trigger, such as a specific URL or page path. By naming your trigger descriptively, you can easily identify it later for monitoring and analytics purposes.
Configure the Trigger
Once the trigger is created, you’ll need to configure it to specify which URL components will activate it. GTM allows you to set conditions based on the URL, such as the page path or domain. This ensures that your tags only fire on the desired web pages.
In this demonstration below, we have set the condition to "Page Path contains /checkout". When a user visits a page with "/checkout" in the URL, the trigger will fire. This will activate the associated tag, and you will see it appear in the Tags tab of GTM's Preview mode.
For example, to trigger on all pages containing /checkout in the URL:
Set the variable to Page Path.
Choose the condition contains.
Enter /checkout as the value.
Test the Trigger
Testing the trigger ensures that it is working as expected before it goes live. By using GTM's Preview mode, you can simulate visits to specific URLs and verify if the tags fire correctly. This step helps to identify any configuration errors and confirms that your tags are firing when the conditions are met.
Updated on: 13/01/2025
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