Triggers in Google Tag Manager decide when a tag should run. They check for specific actions on a website, like a button click, page view, or form submission, and then activate the tag.

This document will explain what triggers are and how to use them easily.

Let’s get started 🚀

What is a Trigger

A trigger tells Google Tag Manager when to run a tag. It looks for specific actions on a website, like clicking a button or visiting a page, and then makes the tag work.

For example, if you want to track when someone fills out a form, a trigger will detect the form submission and send the data. Triggers help make sure tags only run when needed.

How to Create a Trigger

Creating a trigger in Google Tag Manager helps to control when your tags should work. Triggers set rules, like when someone clicks a button or visits a page, to activate your tags. This makes sure you collect the right data at the right time.

In this demonstration, we will show you how to create a trigger

Create a trigger within the tag configuration

Creating a trigger within the tag tells it when to work. For example, the tag will run only when something specific happens, like clicking a button. This helps track the right data at the right time.

In this demonstration, we will show you how to create a trigger within the tag configuration

Updated on: 04/02/2025