What is the difference between measuring conversions without or with webhooks?

If you work without webhooks in your tracking setup, there’s a chance that conversions won’t be measured. There are too many opportunities for things to go wrong, whether in the user’s browser, the DataLayer, the GTM connection, or the connection between the GTM web container and the server container. When you work with webhooks, you send a conversion via an HTTP request directly to your server container from the backend of your CMS. This ensures that you have 1-to-1 conversion measurements in your analytics and marketing platforms.

Server-Side Tagging without Webhooks



Server-Side Tagging with Webhooks

Updated on: 16/08/2024