Why do I need Server-Side Tagging?
You’re likely facing some of the issues below. After installing AdPage Tagging, these problems will be a thing of the past:
My conversions don’t match up. The reality and the tracking of conversions in Meta are different.
I have no idea how Google Analytics 4 works. Where should I look? Is my data even being displayed correctly?
The Apple ITP update only stores cookies for 1 day or sometimes 7 days, making it impossible to track the visitor journey to an actual conversion.
Adblockers and secure browsers account for 20-30% of traffic according to various studies, blocking third-party pixels.
I want to comply with GDPR regulations, but I have no idea how to do this effectively.
My conversions and measurements in Mailblue are inaccurate. The pixel I installed doesn’t work as well as it used to.
I want to manage all my data in one place and pass it on to tools and platforms like Meta, TikTok, Google, ActiveCampaign, MailChimp, Hubspot, Squeezely, etc.
I have disputes with my clients about attributed conversions. They think the conversions just appear out of nowhere and aren’t driven by ads.
Solutions:
Own pixel linked to your own domain (First Party) that partially transmits data to parties like Meta, Google, etc.
1-to-1 integration with Google Tag Manager Server Side to send all data from APIs (backend) to Meta, Google, Hubspot, etc.
Clear insights into how many requests have been recovered by the solution. Normally, requests would be blocked by Apple ITP or Ad Blockers.
A team of Tracking Specialists ready to help you set up Server Side Tags correctly so that the tracking is accurate from day one.
Coming soon: An exclusive library in Google Tag Manager server side with tags created by AdPage that users can easily set up themselves with instructional videos. AdPage Academy.
My conversions don’t match up. The reality and the tracking of conversions in Meta are different.
I have no idea how Google Analytics 4 works. Where should I look? Is my data even being displayed correctly?
The Apple ITP update only stores cookies for 1 day or sometimes 7 days, making it impossible to track the visitor journey to an actual conversion.
Adblockers and secure browsers account for 20-30% of traffic according to various studies, blocking third-party pixels.
I want to comply with GDPR regulations, but I have no idea how to do this effectively.
My conversions and measurements in Mailblue are inaccurate. The pixel I installed doesn’t work as well as it used to.
I want to manage all my data in one place and pass it on to tools and platforms like Meta, TikTok, Google, ActiveCampaign, MailChimp, Hubspot, Squeezely, etc.
I have disputes with my clients about attributed conversions. They think the conversions just appear out of nowhere and aren’t driven by ads.
Solutions:
Own pixel linked to your own domain (First Party) that partially transmits data to parties like Meta, Google, etc.
1-to-1 integration with Google Tag Manager Server Side to send all data from APIs (backend) to Meta, Google, Hubspot, etc.
Clear insights into how many requests have been recovered by the solution. Normally, requests would be blocked by Apple ITP or Ad Blockers.
A team of Tracking Specialists ready to help you set up Server Side Tags correctly so that the tracking is accurate from day one.
Coming soon: An exclusive library in Google Tag Manager server side with tags created by AdPage that users can easily set up themselves with instructional videos. AdPage Academy.
Updated on: 16/08/2024
Thank you!