Why do I need Server-Side Tagging?

You’re likely facing some of the issues below. After installing AdPage Tagging, these problems will be a thing of the past:

• My conversions don’t match up. The reality and the tracking of conversions in Meta are different.

• I have no idea how Google Analytics 4 works. Where should I look? Is my data even being displayed correctly?

• The Apple ITP update only stores cookies for 1 day or sometimes 7 days, making it impossible to track the visitor journey to an actual conversion.

• Adblockers and secure browsers account for 20-30% of traffic according to various studies, blocking third-party pixels.

• I want to comply with GDPR regulations, but I have no idea how to do this effectively.

• My conversions and measurements in Mailblue are inaccurate. The pixel I installed doesn’t work as well as it used to.

• I want to manage all my data in one place and pass it on to tools and platforms like Meta, TikTok, Google, ActiveCampaign, MailChimp, Hubspot, Squeezely, etc.

• I have disputes with my clients about attributed conversions. They think the conversions just appear out of nowhere and aren’t driven by ads.

Solutions:

• Own pixel linked to your own domain (First Party) that partially transmits data to parties like Meta, Google, etc.

• 1-to-1 integration with Google Tag Manager Server Side to send all data from APIs (backend) to Meta, Google, Hubspot, etc.

• Clear insights into how many requests have been recovered by the solution. Normally, requests would be blocked by Apple ITP or Ad Blockers.

• A team of Tracking Specialists ready to help you set up Server Side Tags correctly so that the tracking is accurate from day one.

• Coming soon: An exclusive library in Google Tag Manager server side with tags created by AdPage that users can easily set up themselves with instructional videos. AdPage Academy.

Updated on: 16/08/2024