Articles on: CMS Overview

[WooCommerce/WordPress] Setting up AdPage Pixel + DataLayer

With the WooCommerce plugin from AdPage Tagging, you can easily activate the DataLayer. At the end of this article, you can find which events & parameters are supported.

1. Go to your WordPress/WooCommerce website and log in. Then, go to plugins.
2. Install and activate the following plugin: AdPage Tagging.

1. Then, go to settings and click on “Tagging (GTM Server Side).”

1. Make sure to add your Server container URL, GTM ID, and enable Cookiekeeper (cookie recovery). To find your Server Container URL, refer to this article, and for the GTM ID, you can go to this article:

Find Google Tag Manager ID

Finder Server Container URL

Now that these have been added, you can test the WordPress/WooCommerce plugin. Use the Analytics Debugger plugin https://chromewebstore.google.com/detail/analytics-debugger/ilnpmccnfdjdjjikgkefkcegefikecdc or the DataLayer checker: https://chromewebstore.google.com/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke

1. The other standard eCommerce events are also fired.

You can find the available events & parameters below:

trytagging_user_data

This event is fired on all pages with the following parameters:

marketing._ga

marketing.user_id

marketing.client_id

marketing.session_id

marketing.session_count

marketing.fbp

marketing.user_agent

device.screen_resolution

device.viewport_size

device.encoding

device.language

device.colors

gtm.uniqueEventId

trytagging_view_item_list

This event is fired when the visitor views multiple products with the following parameters:

parameters from trytagging_view_item_list

ecommerce.currency

ecommerce.items.#.id

ecommerce.items.#.index

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_list_name

ecommerce.items.#.item_name

ecommerce.items.#.price

ecommerce.items.#.product_type

ecommerce.items.#.sku

ecommerce.items.#.stocklevel

ecommerce.items.#.stockstatus

trytagging_view_item

This event is fired when the visitor views a product with the following parameters:

parameters from trytagging_view

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

ecommerce.items.#.item_sku

ecommerce.items.#.price

trytagging_add_to_cart

This event is fired when the visitor adds a product to the cart with the following parameters:

parameters from trytagging_add_to_cart

ecommerce.currency

ecommerce.value

ecommerce.items.#.item_brand

ecommerce.items.#.item_category

ecommerce.items.#.item_id

ecommerce.items.#.item_name

Updated on: 16/08/2024

Was this article helpful?

Thank you!