LinkedIn Conversions API
The LinkedIn Conversions API is a server-side tool that enables businesses to track and measure the performance of their LinkedIn Ads with greater accuracy. By sending event data directly from your server to LinkedIn, this API helps reduce data loss caused by browser limitations, ad blockers, or privacy restrictions. It supports tracking important user actions, such as page views, purchases, or form submissions, ensuring reliable insights into your ad performance.
For the LinkedIn Insights Tag 2.0 on your GTM web container you can follow these steps.
Let’s get started 🚀
Before setting up event tags, you need to add the LinkedIn Conversion API template to your GTM server container. This template provides the necessary framework to integrate LinkedIn's tracking system. By adding it to your workspace, you simplify the configuration process for creating tags and triggers.
In this demonstration, we will guide you how to add the LinkedIn Conversion API template to your workspace step by step.
Once the template is added, you can proceed to set up event tags for tracking user actions.
A Pageview Event tag is used to track when users visit specific pages on your website. This data helps LinkedIn record user interactions and analyze page visits effectively. Setting up this tag ensures that LinkedIn can collect data about user activity on your website.
In this demonstration, we will show you how to create and configure the Pageview Event tag for LinkedIn Conversions API.
The Conversion Event tag is used to track specific user actions, such as form submissions, purchases, or other desired conversions. By creating this tag, you can link your platform with LinkedIn's conversion tracking system to measure the performance of your campaigns accurately.
In this demonstration, we will guide you through creating the Conversion Event tag.
A Trigger determines when your Conversion Event tag will activate. Configuring the right trigger ensures that the tag fires only when specific, relevant events occur, such as a form submission or purchase.
In this demonstration, we will guide you through configuring the Trigger for your Conversion Event tag.
For the LinkedIn Insights Tag 2.0 on your GTM web container you can follow these steps.
Let’s get started 🚀
Add LinkedIn Conversion API Template
Before setting up event tags, you need to add the LinkedIn Conversion API template to your GTM server container. This template provides the necessary framework to integrate LinkedIn's tracking system. By adding it to your workspace, you simplify the configuration process for creating tags and triggers.
In this demonstration, we will guide you how to add the LinkedIn Conversion API template to your workspace step by step.
Once the template is added, you can proceed to set up event tags for tracking user actions.
Create a Tag for Pageview Event
A Pageview Event tag is used to track when users visit specific pages on your website. This data helps LinkedIn record user interactions and analyze page visits effectively. Setting up this tag ensures that LinkedIn can collect data about user activity on your website.
In this demonstration, we will show you how to create and configure the Pageview Event tag for LinkedIn Conversions API.
Create a Tag for Conversion Event
The Conversion Event tag is used to track specific user actions, such as form submissions, purchases, or other desired conversions. By creating this tag, you can link your platform with LinkedIn's conversion tracking system to measure the performance of your campaigns accurately.
In this demonstration, we will guide you through creating the Conversion Event tag.
Configure Trigger for Conversion Tag
A Trigger determines when your Conversion Event tag will activate. Configuring the right trigger ensures that the tag fires only when specific, relevant events occur, such as a form submission or purchase.
In this demonstration, we will guide you through configuring the Trigger for your Conversion Event tag.
Updated on: 23/01/2025
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