Tags
Tags are small pieces of code added to a website to collect information or trigger actions, like tracking user activity or running marketing tools. They help connect your website with services like analytics and ads.
This document will explain what tags are and how to use them easily.
Let’s get started 🚀
Tags are used to collect information about how users interact with your website. They track actions like clicks, page views and send this data to tools like Google Analytics or Google Ads. This helps you understand user behavior, measure performance, and improve your website’s experience.
Adding code to your website’s frontend is useful only if it is linked to your own domain. Since 2018, rules from Apple and the European Union have blocked third-party tracking. This means if your website uses code that connects to another company’s system, it may not work. You can check this by looking at the domain name. Because of these rules, you now need to collect data on your own site first and then send it to third parties.
A web tag is a small piece of code added to a website that runs in the user’s browser. It helps track things like page views, clicks. For example, a Google Analytics tag on a website records user activity as they browse. Web tags are easy to set up but can sometimes be blocked by browsers or ad blockers, which may affect tracking.
A server-side tag runs on a server instead of the user’s browser. This makes tracking more accurate and secure because it is not affected by browser settings or ad blockers. For example, a Facebook Conversion API tag on a server can still track events even if a user has restrictions in their browser.
Web tags are simple and commonly used, while server-side tags provide better accuracy and security. The choice depends on your tracking needs.
By creating a tag, you can track specific actions on your website or app, like page views, clicks. This helps you send important data to tools like Google Analytics, so you can see how users interact with your site and understand their behavior to improve performance.
In this demonstration, we will show how to create a tag.
When configuring the tag, you need to configure a Trigger to decide when the tag should fire. The trigger defines specific actions, like page views or button clicks, that activate the tag. Configuring the trigger correctly ensures the tag works at the right time and collects the needed data.
To check which tags or resources are loaded on your website, we will inspect the webpage directly. This allows you to see the scripts and resources running in the background, helping you understand what is being loaded and ensuring everything is working correctly.
In this demonstration, we will show you how to check which tags and resources are loaded on your website.
This document will explain what tags are and how to use them easily.
Let’s get started 🚀
What is a Tag
Tags are used to collect information about how users interact with your website. They track actions like clicks, page views and send this data to tools like Google Analytics or Google Ads. This helps you understand user behavior, measure performance, and improve your website’s experience.
Web Tag or Server Side Tag?
Adding code to your website’s frontend is useful only if it is linked to your own domain. Since 2018, rules from Apple and the European Union have blocked third-party tracking. This means if your website uses code that connects to another company’s system, it may not work. You can check this by looking at the domain name. Because of these rules, you now need to collect data on your own site first and then send it to third parties.
Difference Between Web Tag and Server Side Tag?
Web Tag
A web tag is a small piece of code added to a website that runs in the user’s browser. It helps track things like page views, clicks. For example, a Google Analytics tag on a website records user activity as they browse. Web tags are easy to set up but can sometimes be blocked by browsers or ad blockers, which may affect tracking.
Server-Side Tag
A server-side tag runs on a server instead of the user’s browser. This makes tracking more accurate and secure because it is not affected by browser settings or ad blockers. For example, a Facebook Conversion API tag on a server can still track events even if a user has restrictions in their browser.
Web tags are simple and commonly used, while server-side tags provide better accuracy and security. The choice depends on your tracking needs.
Create a Tag
By creating a tag, you can track specific actions on your website or app, like page views, clicks. This helps you send important data to tools like Google Analytics, so you can see how users interact with your site and understand their behavior to improve performance.
In this demonstration, we will show how to create a tag.
When configuring the tag, you need to configure a Trigger to decide when the tag should fire. The trigger defines specific actions, like page views or button clicks, that activate the tag. Configuring the trigger correctly ensures the tag works at the right time and collects the needed data.
How can I see which tags/resources are loaded on my website?
To check which tags or resources are loaded on your website, we will inspect the webpage directly. This allows you to see the scripts and resources running in the background, helping you understand what is being loaded and ensuring everything is working correctly.
In this demonstration, we will show you how to check which tags and resources are loaded on your website.
Updated on: 04/02/2025
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