Question 1

[Shopify] Set up purchase webhooks

Accepted Answer

By implementing webhooks to your Shopify store, you can efficiently track and process key events, such as purchases and user interactions, in real-time. Webhooks allow for seamless data collection by sending event information directly to GTM, where it can be processed, organized, and transmitted to analytics tools. This setup ensures accurate tracking, enhances data reliability, and provides better insights into customer behavior and store performance.

In this document you will learn:

Install Tagging Pixel in your Shopify Website
Google Tag Manager Web Container setup
Google Tag Manager Server Container setup
Test webhook via the sGTM
Parameters and their Values

Let’s get started 🚀

Install Tagging Pixel in your Shopify Website

Q: [Custom] Installing DataLayer + Webhooks

<h1 id="settingupcustomadpagedatalayerconfiguringcustomwebhooks">Setting up custom AdPage dataLayer &amp; configuring custom webhooks</h1> <p>Before you can begin implementation, you must have an installation link or access to <a href="https://trytagging.com/auth/login">the AdPage Tagging dashboard</a>. The installation link is usually shared via an automatic email from AdPage and can also be retrieved from the AdPage Tagging dashboard.</p> <h3 id="1installingthescripts">1. Installing the scripts</h3> <p>The required scripts can be found in the AdPage Tagging dashboard under the "Implementation" section and then "Install Pixel". The platform should be set to "Custom". After this, the installation instructions will appear as 2 different steps. One script that needs to be installed in the <head> of your website and a second script that needs to be installed in the <body> of your website. These scripts that are added replace the standard Google Tag Manager script. Therefore, make sure you remove the Google Tag Manager script. If you have received an installation link, the steps will already be visible on the link.</p> <blockquote> <p>Note: It is important to remove the original Google Tag Manager script before installing the AdPage scripts. Having both scripts can lead to double tracking and inaccurate data. Before removing, check if the GTM-IDs are the same. In some situations, it might be decided to create a new tag manager container. When you replace the GTM script of your old container with a new container, all tags from the old container will no longer be activated.</p> </blockquote> <p>If your website has multiple domain names, </p>

To start, you need to install a tagging pixel on your Shopify website. The pixel is the foundation for collecting accurate and actionable data about user behavior and purchases.

Once installed, it’s essential to verify that the pixel is working correctly to ensure reliable data collection. This verification step helps avoid any tracking errors and ensures the smooth functioning of your analytics setup.

${frame}[Install Tagging Pixel in your Shopify Website and verify it](https://demo.arcade.software/5qVzo2zFjYLObfaioM0c?e

Question 2

[Custom] Installing DataLayer + Webhooks

Accepted Answer

Setting up custom AdPage dataLayer & configuring custom webhooks

Before you can begin implementation, you must have an installation link or access to the AdPage Tagging dashboard. The installation link is usually shared via an automatic email from AdPage and can also be retrieved from the AdPage Tagging dashboard.

1. Installing the scripts

The required scripts can be found in the AdPage Tagging dashboard under the "Implementation" section and then "Install Pixel". The platform should be set to "Custom". After this, the installation instructions will appear as 2 different steps. One script that needs to be installed in the of your website and a second script that needs to be installed in the of your website. These scripts that are added replace the standard Google Tag Manager script. Therefore, make sure you remove the Google Tag Manager script. If you have received an installation link, the steps will already be visible on the link.

Note: It is important to remove the original Google Tag Manager script before installing the AdPage scripts. Having both scripts can lead to double tracking and inaccurate data. Before removing, check if the GTM-IDs are the same. In some situations, it might be decided to create a new tag manager container. When you replace the GTM script of your old container with a new container, all tags from the old container will no longer be activated.

If your website has multiple domain names,

Question 3

Where can I find my Meta API Token?

Accepted Answer

Open your Meta business Suite by navigating to business.facebook.com/
Go to "All Tools"

Go to "events manager"

4.  In your Events Manager, you’ll see all the pixels set up for your Business Account on the right side. First, check the dropdown menu in the upper-right corner to make sure you’re in the correct Business Account.

5.  On the right side, in the list of pixels, select the pixel for which you want to retrieve the Meta Pixel ID.

6.  After selecting that pixel, you’ll be taken to the overview of that pixel. Here, you can navigate to ‘Settings’ in the top menu.

7.  Scroll down until you see the option to generate a Meta Access Token.

Question 4

Adding cookie code to Google Tag Manager in combination with Serverside Tagging

Accepted Answer

AdPage Tagging is a partner of Cookiecode.co.uk. Our tracking specialists have already set up various CMPs such as cookiebot, cookieyes, and Iubenda. The advantage of cookiecode is that you are dealing with a Dutch party with a legal background. This makes it easier in terms of communication, and there is more focus for their customers.

To install cookiecode, follow these steps:

Download the CookieCode GTM template from https://portal.cookiecode.nl/company/documents/template.tpl.
Go to Google Tag Manager web container and upload this template by going to templates (1) and then new (2)

Uploaden van cookiecode template naar Tag Manager

Then click import

Importeren template na 3 puntjes

Select the template and click save

Go to the overview of tags and click on 'New' at the top right !

Name the tag 'CookieCode' and click 'Tag configuration' to choose the tag.

From the list, select the tag named 'CookieCode'.

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Question 5

Snapchat Conversions API

Accepted Answer

The Snapchat Conversion API is a tool that allows you to send data from your server to the Snapchat Ads platform. This includes details about actions like conversions and events that happen on your website. Using this API ensures that Snapchat receives accurate data directly from your server, helping to track ad performance and improve data reliability.

In this demonstration, we guide you on how to set up and use the Snapchat Conversion API for different events and conversions.

Let’s started 🚀

Add Snapchat Conversion API Template

The Snapchat Conversion API Template helps simplify the process of connecting your server to Snapchat’s Conversion API. This template provides the foundation needed to set up event tracking efficiently. In this section, you will learn how to select and use the template.

In this demonstration, we guide you on how to add the template to your GTM workspace and begin the setup process.

${frame}Snapchat Conversion API Template

Setting Up Pageview Tag

Once the API template is set up, the next step is to track user activity on your website, starting with page views. A Pageview tag is used to capture website traffic and share this information directly with Snapchat. This data provides insights into user behavior, forming the basis for performance tracking. The following section details how to configure the Pageview tag.

Create

Question 6

GTM templates (Wordpress, WooCommerce, Shopify, Lightspeed)

Accepted Answer

To get a flying start with setting up your Google Tag Manager web and server container, we have developed a number of templates that you can import.

Do you want to know how to import these containers? Then take a look at this helpdesk article.

WordPress Download the web container here Download the server container here

WooCommerce Download here for the web container Download here for the server container We recommend installing the plugin to get this template working. You can find the plugin via the following link: https://wordpress.org/plugins/tagging/

Shopify Download here for the web container Download here for the server container

Shopify with webhooks Download web container Download server container

Lightspeed [Download web conta

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