GTM templates (Wordpress, WooCommerce, Shopify, Lightspeed)
To get a flying start with setting up your Google Tag Manager web and server container, we have developed a number of templates that you can import. Do you want to know how to import these containers? Then take a look at this helpdesk article. WordPress Download the web container here Download the server container here (https://drive.PopularHelp document for completing tagging.adpage.io
We often see that filling in information and giving authorizations is a bit more difficult for some, but it is still important that we receive the necessary information and authorizations. Because without it we cannot implement server-side tagging. Below, a little more explanation will be given per platform about how to get to the screens as in the videos. Google Tag Manager To get to the screen you see in the Google Tag Manager video, go to: https://tagmanager.google.com//home (htPopularAdding Tagging Script and DataLayer in Plug&Pay
In the helpdesk article below I explain how to add AdPage Tagging script to Plug&Pay. Another important part is activating the DataLayer. Log in to your Plug&Pay account Go to settings widgets In all 3 boxes (checkouts, upsells, thank you pages), paste only the AdPage Tagging script (only ). You can copy this via the dashboard or the installation link youSome readersSetting up a product feed
Using a product feed integration it is possible to add purchase price data in the GTM server container. Currently, only WooCommerce webhooks are provided with purchase data. For installations that do not use a plugin, the webhook payload must look like this to take advantage of this feature https://gist.github.com/jeroenfrenken/29478eea79ae842e3ae816af27a27d8d (https://gist.github. com/jeroenfrenken/29478eea79ae842e3ae816af27a27d8d) Setting up the feed (https://storage.crisp.cSome readersDisconnect old Facebook & Google Analytics connection in Shopify
Go to the 'Youtube & Google' application within Apps. Disconnect the Google Analytics property if you see it is still linked. Go to the 'Facebook & Instagram' application within Apps. Click on 'Settings' at the top left. If 'Data Sharing' is still on 'Advanced', click 'Change'. (https://storage.crisp.chat/users/helpdesk/website/1c0ebce663362e00/imaSome readersCustomizing Cookies Recovery
Cookie recovery is a feature that makes it possible to keep cookies that have been deleted by Safari active after 7 days. This functionality is activated by default when you use one of our plugins. If a plugin is not used or because a custom solution is chosen for other reasons, you can use the documentation below to set up cookie recovery. The master cookie A master cookie is required for this functionality. Based on this, Cookie Recovery will restore the user's cookies. The rSome readersAdd Tagging Pixel to Webflow
Are you not hosting your site on the Webflow platform? Then skip this step. Webflow Within your workspace, click on the 3 dots of the site where you want to add the Tagging Pixel. Here you click on 'settings'. Click on 'Custom Code'. (https://storage.crisp.chat/users/helpdesk/website/7c1de3a12969c000/5b2e7613-dab1-4700-98a0-Few readersExclude Cookiebot scan traffic from GA4
To eliminate spikes in your GA4 acquisition reports, perform steps in your sGTM container. Cookiebot itself indicates that you should create a filter for internal traffic in GA4 itself, only this doesn't always work. In your sGTM container, however, you can exclude this. Open your GTM server container. Go to ‘Variables’. Create a new ‘User-defined variable’. Give the variable the name "ipovFew readersInviting AdPage to your Google Ads account
(https://storage.crisp.chat/users/helpdesk/website/1c0ebce663362e00/cleanshot-2024-08-15-at-135106ubifis.pFew readersThe ideal cookiebanner setup for Cookiebot
Few readersAdding AdPage Google Ads Manager to your Google Ads Account
Few readersSet server cookies to necessary via Cookiebot
Navigate to your Cookiebot backend Initiate a scan, you can do this by clicking "Scan domain now" Place all discovered cookies with your server URL as the provider, as well as cookies that start with “trytagging,” into the ‘Necessary’ category.Few readersChecking the Meta event tool configuration
To check if any events are still set up in Meta, you will need to use your Event Setup Tool. (https://storage.crisp.cFew readersDisable old connections from your Lightspeed shop
When you switch to Server-Side Tagging with your Lightspeed shop, you have placed a tagging pixel on your site via three different scripts that you add in Web Extras. The instructions below on the screenshot should look familiar to you: Disconnect Google Analytics & Meta Ads Within your Lightspeed backend, go to your settings Open the Web Statistics (https://storage.crisp.chat/users/helpdesFew readersAdding your tagging pixel to the AdPage Builder
Go to the workspace where you want to add the Tagging Pixel. Click on settings within the workspace. The input fields will appear to place the same code in the or tag on every page within the workspace. Do you want to add the Tagging PixelFew readersA/B testing between Server-Side Tagging and other tracking methods
Server-Side Tagging vs Client-Side Tagging Since both Server-Side Tagging and Client-Side Tagging require a connection to a GTM web container, and running two GTM scripts simultaneously on a site can cause complications, it’s not possible to measure the precise differences. Both setups will need to function via the tagging pixel and therefore operate on the same GTM web container, which means that even for Client-Side Tagging, AdBlockers will be bypassed—something that typically isn’t the cFew readersAdding UTM parameters to your Google Ads campaigns
You don’t need to add UTM tags to your destination URLs in Google Ads like you might do in Meta Ads. This can be done automatically using URL Suffixes. Here’s how you enable UTM parameters for your Google Ads campaigns: (https://storage.crisp.chFew readersCreating GTM Tags for Meta & GA4 via Templates
GTM Tags for Meta & GA4 Setup via Templates To properly install the tags, triggers, and variables for Meta and GA4 within your Google Tag Manager, we have created templates for both server and web containers across five different platforms. These platforms are: WordPress Shopify Shopify with Webhooks WooCommerce Lightspeed For all these platforms, it is crucial that the ecommerce data layer is correctly installed. You can find the templates for these platforms here . HowFew readersEnable the Shopify Customer Privacy API for Cookiebot
For these steps, follow the instructions from the Cookiebot helpdesk: Enabling the Customer Privacy API. Below, the steps are also explained in Dutch.Few readersCreating Hashed e-mailadres variables for your LinkedIn Conversion API
Few readersCustomer Privacy settings in Shopify
In the Customer Privacy settings of Shopify, you can specify which cookie banner you are using, what you include in your Privacy Policy, and other settings related to respecting the privacy of your visitors. In the following steps, we will explain how to indicate that you are using a third-party app as a cookie banner.Few readersAdding a user to the Meta Business Manager
Go to Business Settings Click People Click Invite people Select "full control" if you are inviting AdPageFew readersWebhook deduplication
What are Webhooks? ConversFew readersExclude Cookiebot bot traffic in GA4
To exclude the spikes in your GA4 acquisition reports, perform the steps in your sGTM container. Cookiebot itself advises creating a filter for internal traffic in GA4, but this doesn’t always work. In your sGTM container, you can exclude this.Few readersSince implementing Consent Mode v2, I see a drop in Google Ads traffic
It’s common for marketers to notice a significant drop in traffic in GA4 after implementing Consent Mode v2, particularly in traffic from Google Ads. This often raises questions: is something wrong with the data? Or have the campaigns become less effective? After implementing consent processing in GA4, a drop in visitors is always observed. This includes visitors who decline cookies (often around 10%) and visitors who leave the site without even interacting with the cookie banner (this can be aFew readers