Create Server Container in Google Tag Manager

In Google Tag Manager, you can create a Server Container (sGTM) that you can manually configure with your server for trytagging. By configuring this container manually, you can set up triggers to detect specific events and tags that can pass all incoming events on your server to the right marketing and analytics platforms.

Let’s get started 🚀

In the demonstration below, we show how to create and configure a Server Container (sGTM) in Google Tag Manager for use with TryTagging

Updated on: 07/01/2025