Creating Hashed e-mailadres variables for your LinkedIn Conversion API
When using the LinkedIn Conversion API, hashing email addresses protects user data while ensuring accurate tracking and attribution. It converts email addresses into a secure, encrypted format before being sent, making it impossible to directly identify the user.
In this guide, we will walk you through the steps to create and configure hashed email address variables for your LinkedIn Conversion API.
Let’s started🚀
Before hashing, we need a variable to store the email addresses. This variable will pull the email data from your event inputs and prepare it for processing. Setting this up ensures that the data is correctly formatted for hashing and subsequent tracking.
In this demonstration, we will guide you through creating a user-defined variable to store email addresses.
Once the email address variable is ready, the next step is to hash the email addresses securely. The SHA256 hasher template is used for this purpose, as it encrypts the email addresses into a secure format that complies with privacy requirements.
In this demonstration, we will explain how to add and configure the SHA256 hasher template in your workspace.
After setting up the hasher template, a separate variable is required to store the hashed email addresses. This hashed variable ensures that the email data remains encrypted before it is sent to LinkedIn for conversion tracking.
In this demonstration, you will learn how to create a user-defined variable to store the hashed email securely
To complete the setup, you need to link the hashed email variable to your LinkedIn Conversion API tag. This requires updating the tag settings to include the hashed email address under the correct property. Configuring the tag ensures that LinkedIn can securely process the hashed email for accurate conversion tracking and attribution.
In this demonstration, we will guide you to how to configure the LinkedIn Conversion API tag for this purpose.
In this guide, we will walk you through the steps to create and configure hashed email address variables for your LinkedIn Conversion API.
Let’s started🚀
Create a User-Defined Variable for Email Address
Before hashing, we need a variable to store the email addresses. This variable will pull the email data from your event inputs and prepare it for processing. Setting this up ensures that the data is correctly formatted for hashing and subsequent tracking.
In this demonstration, we will guide you through creating a user-defined variable to store email addresses.
Add SHA256 Hasher Template
Once the email address variable is ready, the next step is to hash the email addresses securely. The SHA256 hasher template is used for this purpose, as it encrypts the email addresses into a secure format that complies with privacy requirements.
In this demonstration, we will explain how to add and configure the SHA256 hasher template in your workspace.
Create a User-Defined Variable for Hashed Email
After setting up the hasher template, a separate variable is required to store the hashed email addresses. This hashed variable ensures that the email data remains encrypted before it is sent to LinkedIn for conversion tracking.
In this demonstration, you will learn how to create a user-defined variable to store the hashed email securely
Configure Your LinkedIn Conversion API Tag
To complete the setup, you need to link the hashed email variable to your LinkedIn Conversion API tag. This requires updating the tag settings to include the hashed email address under the correct property. Configuring the tag ensures that LinkedIn can securely process the hashed email for accurate conversion tracking and attribution.
In this demonstration, we will guide you to how to configure the LinkedIn Conversion API tag for this purpose.
Updated on: 24/01/2025
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