Creating Hashed email addresses (SHA256)
For correctly forwarding Enhanced conversions or sending an email address via the Google Ads API, it is necessary to send a hashed email address.
Create an Event Data variable and set its Key Path to “user_data.billing_email”. This is the standard Key Path, but you can choose your own Key Path if you have a custom setup and are not using the AdPage Plugins/Modules. Make sure to set the Format value to “Lower Case”.
Next, create a “sha256 Hasher” variable and add the variable from step 1 to the Value to Hash. Ensure that the output is set to “hex”.
Create an Event Data variable and set its Key Path to “user_data.billing_email”. This is the standard Key Path, but you can choose your own Key Path if you have a custom setup and are not using the AdPage Plugins/Modules. Make sure to set the Format value to “Lower Case”.
Next, create a “sha256 Hasher” variable and add the variable from step 1 to the Value to Hash. Ensure that the output is set to “hex”.
Updated on: 16/08/2024
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