Disconnect old Facebook & Google Analytics connection in Shopify

Google Analytics 4

The Google & YouTube App allows you to create a direct connection with GA4 and with Google Ads. For GA4 the app installs a Gtag.js script which ensures the GA4 requests on your website get sent to your GA4 property, but with Server-Side Tagging you're also loading in a Gtag.js script that tries to send these requests to your server container.

• Go to the 'Youtube & Google' application within Apps.
• Disconnect the Google Analytics property if you see it is still linked.

• Also make sure the option for 'Conversion Measurement' is disabled

Facebook Ads

• Go to the 'Facebook & Instagram' application within Apps.
• Click on 'Settings' at the top.
• If 'Data Sharing' is still activated, click 'Change'.

• Turn off the 'Data Sharing' button, and save.

TikTok Ads

• Go to the TikTok App in Shopify.
• Go to 'Settings' and click on ‘Data Sharing’.
• Click on 'Disconnect' if the Data Sharing is still on

Pinterest Ads

• Go to the Pinterest App in Shopify
• Go to the 'Marketing Settings'
• Ensure that the Pinterest Tag is disabled

Updated on: 17/11/2025