Exclude Cookiebot scan traffic from GA4

To eliminate spikes in your GA4 acquisition reports, perform steps in your sGTM container. Cookiebot itself indicates that you should create a filter for internal traffic in GA4 itself, only this doesn't always work. In your sGTM container, however, you can exclude this.

Open your GTM server container.

Go to ‘Variables’.

Create a new ‘User-defined variable’.



Give the variable the name "ip_override".

As the variable type, choose ‘Event Data’ and as ‘Key Path’, enter "ip_override".



Save this variable.

Create a new ‘User-defined variable’.



Give the variable the name "user_agent".

As the variable type, choose ‘Event Data’ and as ‘Key Path’, enter "user_agent".



Save this variable

Go to 'Triggers'.

Open your trigger for the GA4 tag.

Add the following condition to the trigger: ‘user_agent’ does not contain "Cookiebot".

Add the following condition to the trigger: ‘ip_override’ does not match RegEx "35.198.160.49|34.159.168.195|35.246.191.14|34.107.102.47|34.141.10.24|35.246.143.2|34.159.247.222|35.198.137.6|34.159.86.126|35.198.78.207"

Make sure to check this URL to check which IP adresses you add to the last condition: Cookiebot IP list. This list could have been updated by Cookiebot since publishing this helpdesk article.



Save the changes made to the trigger and publish your sGTM container.

Updated on: 02/10/2024