Meta Conversions API
The Meta Conversions API allows you to track events like purchases, sign-ups, or page views directly from your server. This allows for accurate tracking, even if cookies or ads are blocked. By collecting this data, you can see how well your website is doing and make improvements.
To set it up, you’ll need to add a tag template, create a tag, and set triggers to track specific events.
Let’s get started🚀
Before tracking events with the Meta Conversions API, you'll first add the Conversions API Tag Template. This template enables your website to send event data, such as purchases or sign-ups, to Meta. Adding the template sets up your site to collect and send the necessary information.
In this demonstration, we’ll guide you through the process of adding the Conversions API Tag Template.
Once the tag template is added, now we will create the Event_id variable that is used to give each event, like a purchase or form submission, a unique ID. This helps track events accurately and avoids duplicate data. Setting it up ensures your event tracking is clear and reliable for your reports.
In this demonstration, we will guide you through the process of setting up the Event_ID variable.
Once the Event_ID variable is created, Now we will create the Conversions API Tag to set up tracking for your Meta events.This tag connects your website's data to Meta’s tracking system, making sure actions like purchases or sign-ups are accurately tracked.
Creating this tag helps collect and send your data to Meta so you can check how things are working, make changes if needed, and get clear results. It’s important for keeping your tracking and reports accurate
If you're unsure where to find your Pixel ID and API Token, watch this video.
In this demonstration, we’ll guide you through the process of setting up the Conversions API Tag.
Once the Meta Conversions API Tag is created, you need to create a trigger that defines when the tag will activate. Triggers ensure that the tag fires only when specific conditions are met, such as particular events or user interactions. This helps you capture the right data and avoid unnecessary activations.
In this demonstration, we will guide you through the process of setting up the trigger.
To set it up, you’ll need to add a tag template, create a tag, and set triggers to track specific events.
Let’s get started🚀
Add Conversions API Tag Template
Before tracking events with the Meta Conversions API, you'll first add the Conversions API Tag Template. This template enables your website to send event data, such as purchases or sign-ups, to Meta. Adding the template sets up your site to collect and send the necessary information.
In this demonstration, we’ll guide you through the process of adding the Conversions API Tag Template.
Create Event_ID Variable
Once the tag template is added, now we will create the Event_id variable that is used to give each event, like a purchase or form submission, a unique ID. This helps track events accurately and avoids duplicate data. Setting it up ensures your event tracking is clear and reliable for your reports.
In this demonstration, we will guide you through the process of setting up the Event_ID variable.
Create Conversions API Tag
Once the Event_ID variable is created, Now we will create the Conversions API Tag to set up tracking for your Meta events.This tag connects your website's data to Meta’s tracking system, making sure actions like purchases or sign-ups are accurately tracked.
Creating this tag helps collect and send your data to Meta so you can check how things are working, make changes if needed, and get clear results. It’s important for keeping your tracking and reports accurate
If you're unsure where to find your Pixel ID and API Token, watch this video.
In this demonstration, we’ll guide you through the process of setting up the Conversions API Tag.
Create Conversions API Trigger
Once the Meta Conversions API Tag is created, you need to create a trigger that defines when the tag will activate. Triggers ensure that the tag fires only when specific conditions are met, such as particular events or user interactions. This helps you capture the right data and avoid unnecessary activations.
In this demonstration, we will guide you through the process of setting up the trigger.
Updated on: 29/01/2025
Thank you!