Articles on: Server Side

Setting up Google Ads tags on your sGTM container

  1. Open your sGTM container


  1. Navigate to tags



  1. Create a new tag. Choose "Google Ads Conversion Tracking" for the tag configuration



  1. For Conversion ID, enter your Conversion ID from your Google Ads account.


  1. For Conversion Label, enter your Conversion Label from your conversion action within Google Ads.


At the bottom of this article is explained where you can find this ID and Label.


  1. Click trigger, and click on the blue plus icon in the upper right corner to create a new trigger



  1. For trigger configuration, choose the gray option ‘Custom’.


  1. Select ‘Some Events’.


  1. In the left dropdown menu, select ‘Client Name’. In the middle dropdown menu, select ‘equals’. In the right input field, enter “GA4”.


  1. Add another condition by clicking the blue plus sign.


  1. In the left dropdown menu, select ‘Event Name’. In the middle dropdown menu, select ‘equals’. In the right input field, enter the name of your GA4 event that you want to trigger on.



  1. Name the trigger the same as your GA4 event ands save. Name the tag "Google Ads - conversion name and save.


Where to Find the Conversion ID and Conversion Label?


  1. Open your Google Ads account and select: Goals ---> Conversions ---> Summary. Now you can see your conversion actions



  1. Select a conversion of which you want to data to your sGTM tag


  1. Click on Tag Seutp



  1. Select use google tag manager



  1. Copy the conversion-ID and the conversion Label


What values should you use for "conversion value" and "Currency Code"


For Conversion Value and Currency Code, enter these when the event in GA4 is a purchase or has a value (such as add_to_cart or begin_checkout). These can be automatically read from the relevant commerce field. In the case of the value and currency, you can create variables for this in your sGTM container.


Please note that the parameters ‘currency’ and ‘value’ must be present as parameters in your GA4 event that is sent to the server.


  1. Go to variables in your sGTM container


  1. Create a new variable, select ‘Event Data’ as the variable configuration.


  1. Enter ‘currency’ as the Key Path.


  1. Name this variable “currency” and save the variable.


  1. Create a new variable, select ‘Event Data’ as the variable configuration.


  1. Enter ‘value’ as the Key Path.


  1. Name this variable “value” and save the variable.





Updated on: 16/08/2024

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