Setting up Pinterest tags on your server-side Google Tag Manager (sGTM) makes tracking conversions easy and accurate. This guide will show you how to connect Pinterest’s Conversion API with your sGTM. By following the steps, you’ll create templates, variables, tags, and triggers that work together to send data smoothly.

Let’s get started🚀

Add Pinterest API for Conversion Tag Template

To start, you need to add a template for the Pinterest API for Conversion Tag. Templates simplify things by giving you a pre-built setup that fits your needs. Once this is in place, it will act as the base for the rest of the configuration.

In this demonstration, we will guide you on how to add a template for the Pinterest API for Conversion Tag

Create the Pinterest Tag Variable

With the template ready, the next task is to create a Pinterest Tag Variable. Variables store important data like Pixel IDs and tokens, making it easy to reuse this information in different tags. Setting this up ensures consistency and simplifies your setup.

Create Pinterest Pixel ID Variable

One important variable you need is the Pinterest Pixel ID Variable. This ID connects your Pinterest account with the data you collect. By creating this variable, you’re making sure that all the events tracked are linked to the right Pinterest account.

In this demonstration, we will guide you through creating the Pixel ID Variable.

Create Pinterest Token Variable

To send data securely between your sGTM server and Pinterest, a token is required. The Pinterest Token Variable holds this token, allowing communication between your setup and Pinterest. Setting this up ensures that the connection is both safe and functional.

In this demonstration, we will guide you through creating the Token Variable.

Create Pinterest Tag

Once the variables are ready, the Pinterest Tag can be created. The tag defines what information will be tracked and sent to Pinterest. Using the variables you’ve already set up, you can easily configure this tag to collect the right data.

In this demonstration, we will guide you through creating and setting up the Pinterest Tag.

Create Trigger for Pinterest Tag

After setting up the tag, a trigger is needed to decide when it should send data. Triggers tell the tag to activate when specific actions happen, like a page visit or a button click. By creating the right trigger, you complete the setup, ensuring that your Pinterest Tag works exactly as intended.

In this demonstration, we will guide you through creating the trigger for the Pinterest Tag.

Updated on: 05/02/2025