Google Tag
Why "send_page_view" should be set to false in Google Tag
The sendpageview parameter should be set to false in the Google Tag. If it is left as true, a standard pageview event will be automatically created whenever the Google Tag is activated. However, this default event is designed for GA4 and does not allow additional parameters, such as the eventid, to be attached. The eventid is crucial for proper tracking, especially when setting up Meta Ads. By setting sendpageview to false, you prevent the automatic creation of the default evenFew readersCreation of the Google Tag (GA4 Configuration Tag)
The GA4 Configuration Tag is used to track user interactions on your website and send the data to Google Analytics 4 for analysis. With Trytagging, the data flow is securely managed through bth client-side and server-side tagging, ensuring the safe handling of sensitive information. This setup supports integration with external platforms like Meta and TikTok Ads, allowing for seamless data exchange. The tag is configured to fire at the right time using specific triggers, ensuring accurate and efSome readers
GA4 Event Tags
Creating Google Analytics 4 Event Tags
Setting up GA4 Event Tags allows you to track user actions on your website, such as page views, custom interactions, or events triggered by a DataLayer. By configuring event tags, you ensure that the necessary data is sent to Google Analytics 4, helping you monitor user activity and measure the performance of your website effectively. This section will guide you through creating and configuring different types of GA4 event tags. In this document, you will learn how to set up, configure, and manSome readersWordpress - Tracking Contactform7 & Gravity Forms through dataLayer events
To help you track your Gravity Forms and Contact Form 7 forms more accurately, you can use our WordPress plugin, which includes a special DataLayer event called "generatelead." If you set it up to trigger based on a CSS element (like a thank-you message), form submission, or thank-you page, it may cause tracking errors. To avoid this, it's best to set it up using a DataLayer event in Google Tag Manager. Here are the two situations you're in when setting this up: You haven't set up trackingFew readers
Setting up Triggers
Set a Trigger for a Specific Form
Setting up a trigger in Google Tag Manager (GTM) for a specific form on your website is crucial for accurate data collection and analysis. By configuring a Form Submission trigger, you can monitor when users submit a particular form, providing valuable insights into user interactions and conversions. This guide will walk you through the process of establishing a trigger for a specific form, enabling you to gather targeted and reliable data for your analytical needs. Enable Built-In VariablesFew readersSet a Trigger for a Specific Click
Tracking specific user interactions, such as clicks on buttons or links, is essential for understanding how users engage with your website or application. Setting a trigger for a specific click helps you capture this data effectively, enabling you to measure performance, optimize user experience, and achieve your tracking goals. This guide will walk you through the process of creating a click trigger step by step. Whether you're new to tracking or looking to refine your setup, you'll find clearFew readersSet a Trigger on a Specific URL
Accurate tracking of user interactions on specific web pages is essential for effective digital marketing and analytics. Google Tag Manager (GTM) facilitates this by allowing you to set up triggers that fire tags when users visit particular URLs. This capability enables precise monitoring of user behavior, such as visits to a promotional page or a product-specific landing page. This guide provides a step-by-step process to configure a GTM trigger that activates on designated URLs, ensuring yourFew readers
Event Tags on other platforms
Pinterest Conversion API
The Pinterest Conversion API helps you track and measure actions on your website, like purchases or sign-ups, by sending event data to Pinterest. By sending event data directly to Pinterest, this tag helps you understand user interactions and the performance of your ads. The Conversion API Tag helps you improve your ad campaigns, target the right audience, and understand user behavior better. It tracks events like add to cart, checkout, and page visit, making it easier to make smartSome readersCreate Tiktok Event Tags
TikTok Event Tags are used to track specific actions users take on your website, such as page views, purchases, or form submissions. These tags collect data through the TikTok Pixel and send it to TikTok Ads Manager for tracking and analysis. Setting up these tags ensures that your website events are accurately recorded and associated with your TikTok account. Properly configured event tags help in monitoring user activity and understanding interactions on your website. In this document, youFew readersCreate Meta Event Tags
The Meta Event Tag is essential for tracking specific actions on your website, such as page views, purchases, or custom events. This tag connects your website’s data to the Meta platform through your Meta Pixel ID, enabling accurate event reporting and data collection. To set up the Meta Event Tag, you need to define the event type you want to track. Standard events, such as PageView or AddToCart, are predefined and can be selected from a list. For unique actions, you can create custom events bFew readersSetup HTML-Tags
By adding an HTML tag in Google Tag Manager (GTM), you can insert custom HTML code into your website without directly editing the site's code. This is useful when you need to add specific features or functionality, such as integrating third-party tools, displaying popups, or implementing custom tracking. In this documentation, you will explore the steps to create andFew readersCreate TikTok Cookie Creator Tag
The TikTok Cookie Creator Tag simplifies the process of creating custom cookies without requiring JavaScript or custom HTML tags. It captures important data, such as URL parameters like ttclid or user inputs, and stores it in cookies for up to a month. This ensures accurate tracking of user interactions and helps attribute their actions to TikTok campaigns. When visitors click on your TikTok ads, they are directed to your website with the ttclid parameter in the URL. Using Google Tag MaFew readersCreating a TikTok Cookie Creator Tag
Open your GTM web container. Go to templates (https://storage.crisp.chat/users/helpdesk/webFew readersLinkedIn Insights 2.0
To measure the performance of your LinkedIn Ads and track user interactions on your website, you can set up event tags in the Google Tag Manager (GTM) web container. This process involves adding the LinkedIn Insight 2.0 template, creating tags for page view tracking, and configuring conversion tags to capture specific actions like purchases or form submissions. By following these steps ensures accurate tracking and data collection for LinkedIn Insights. Add Template LinkedIn Insight 2.0 BefoFew readersAdd event_id parameters to GA4 tag
When implementing server-side tagging, adding an eventid parameter to your GA4 event tag is essential for proper deduplication. This ensures that Meta receives both browser events from the Facebook Pixel tag and server events from your sGTM container with matching event IDs. By including the eventid, Meta can accurately deduplicate the events sent from both sources, avoiding duplicate counts in your reporting. In this document, you’ll learn how to add an eventid parameter to your GA4 tag andFew readersCreate Pinterest Line Items Variable
To send product data from eCommerce events to Pinterest, you need to create a variable that retrieves the relevant information from the DataLayer. The DataLayer contains important details about user interactions, such as the products they view, add to their cart, or purchase. By setting up a variable in your Google Tag Manager, you can extract this data and send it to Pinterest. Let’s get started 🚀 While creating the Pinterest Line Item Variable, paste the following script into the input fieldFew readersCreating Pinterest Event Tags
Setting up Pinterest event tags helps you track important actions users take on your website, such as making purchases, viewing specific pages, or signing up for newsletters. This tracking is essential for understanding how visitors interact with your site, which pages they engage with, and what leads them to complete specific actions. By collecting this data, you gain insights into user behavior, allowing you to make informed decisions about your website's design, content, and functionality. YFew readers
Consent (CMP)
Adding cookie code to Google Tag Manager in combination with Serverside Tagging
AdPage Tagging is a partner of Cookiecode.co.uk. Our tracking specialists have already set up various CMPs such as cookiebot, cookieyes, and Iubenda. The advantage of cookiecode is that you are dealing with a Dutch party with a legal background. This makes it easier in terms of communication, and there is more focus for their customers. To install cookiecode, follow these steps: Download the CookieCode GTM template from https://portal.cookiecode.nl/company/documents/template.tpl. Go toPopularConsent settings within your GTM web container
How do you configure the consent settings in the GTM web container? 1Few readersStep by step guide setting up Cookiebot for Shopify
This is the helpdesk article with an overview of all the steps you need to take to load Cookiebot via Google Tag Manager for a Shopify shop. 1. Create a Cookiebot Account If you haven’t created a Cookiebot account yet, do so first. Then make sure to create and set up a cookie banner for the desired domain. Make sure your cookie banner is set up as follows: The ideal banner setup in Cookiebot Manager (https://helpdesk-tagging.adpage.io/en/article/the-ideal-cookiebanner-setup-for-cookiebotSome readersTriggering the consent update the right way
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