[Custom] Creating the ultimate tracking setup

Creating an AdPage Server Container and Generating the Tagging Pixel

Create an account and a server container on the AdPage trytagging environment. Connect this to your sGTM container using the configuration code and link the server to the main domain via a CNAME record in the DNS settings.

Follow these step-by-step guides:

- Create a server container on trytagging
- Create a CNAME record in the DNS settings
- Create a server container in Google Tag Manager

Generate the scripts for the Tagging Pixel by following these steps.

Questions to Ask Yourself Before Starting the Implementation

What events and conversions do I want to set up?

Think about the events and conversions you want to track. These events and conversions can have both marketing and analytical purposes. Carefully consider what you want to see in your analytical reports, which conversions you want to advertise on, and which events you want to retarget.

Events

Events refer to different interactions on your website that are triggered by specific actions. For example, when someone fills out a form, clicks on an important call-to-action button, or watches a particular video. These steps are part of the customer journey and are important to track. For WooCommerce sites, DataLayer events are already available for all eCommerce steps like view_item, add_to_cart, etc.

Conversions

Conversions refer to events that are seen as the end point of the customer journey. This could be a purchase or scheduling an appointment. On an eCommerce site, this is the ‘purchase’ conversion, but it could also be a ‘generate_lead’ conversion after filling out a contact or newsletter form on standard WordPress sites.

Which CMP (cookie banner) will I use or set up?

To ensure GDPR compliance and respect the consent given by visitors, you need to handle their consent settings in Google Tag Manager. We’ve also written a blog article on this if you want more information: https://www.adpage.io/post/cmp-instellen-via-gtm-icm-sst.

If you haven’t yet decided which CMP to set up, we recommend Cookiebot.

For which marketing and analytics platforms will I set up tracking?

For the following analytics platforms, you can set up Server-Side Tagging:

• Google Analytics 4
• Piwik Pro

For the following marketing platforms, you can set up Server-Side Tagging:

• Google Ads
• Meta Ads
• TikTok Ads
• Pinterest Ads
• LinkedIn Ads
• Snapchat Ads

For the following email marketing platforms, you can set up Server-Side Tagging:

• ActiveCampaign / Mailblue
• Klaviyo
• MailChimp
• Brevo

Google Tag Manager Web Container Steps

Set the configuration parameters in your Google Tag to send GA4 events to your server URL
Setting up the Google Tag (GA4 Configuration Tag)

Set up the GA4 event tags

Configure the Consent Management Platform and the Consent Overview settings or check if they are set correctly.

Create event tags for some marketing platforms:
- Meta Ads
- TikTok Ads
- Pinterest Ads

AdPage Tracking Boosts

The following steps provide an extra Tracking Boost.

Set up the AdPage DataLayer and Webhooks for eCommerce websites

Set up Webhooks for Google Ads

Set up Profit on Adspend in combination with GA4 and Google Ads:
POAS: Profit on Adspend

Updated on: 29/09/2024

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[Custom] Creating the ultimate tracking setup

Creating an AdPage Server Container and Generating the Tagging Pixel

Questions to Ask Yourself Before Starting the Implementation

Google Tag Manager Web Container Steps

Google Tag Manager Server Container Steps

AdPage Tracking Boosts