Data Client
Testing webhooks and live preview mode via your sGTM
When you're testing events in the web container using the preview mode, you can easily see the events being triggered and where they are being sent in the server container preview. However, this process is a bit different for webhook events. Webhooks are handled in the backend of your system, like your CMS, and are sent directly to the server. This means you don’t get to see the same real-time event flow as you do with standard tags in the preview mode. Server-side tagging met webhooks(sGTMFew readersPreview GTM Server Side check
This check is essential. From your own server you will send requests to platforms such as Meta or Google. Make sure you are in the Server Container in Google Tag Manager. Then click on preview You will now be redirected to your oFew readers
Setting up tags in sGTM
Snapchat Conversions API
The Snapchat Conversion API is a tool that allows you to send data from your server to the Snapchat Ads platform. This includes details about actions like conversions and events that happen on your website. Using this API ensures that Snapchat receives accurate data directly from your server, helping to track ad performance and improve data reliability. In this demonstration, we guide you on how to set up and use the Snapchat Conversion API for different events and conversions. Let’s started 🚀PopularActive Campaign Tracking
The tracking method We want to send tracking event information from our website to a specific ActiveCampaign contact. For example, when a user clicks on our website, our goal is to send that information to ActiveCampaign. However, sending event tracking information for different users is not as simple as creating a tag on a page. The reason for this is that an Event Key needs to be sent along with the data to successfully track users. Events Whitelisten in ActiveCaPopularSet up TikTok Tags on your sGTM container
Setting up TikTok tags on your server-side Google Tag Manager (sGTM) container is a crucial step for tracking events and collecting data efficiently. This process allows you to capture meaningful insights from actions taken by users on your site, like purchases, button clicks, or other interactions. Each step builds on the previous one, ensuring a smooth and accurate integration. Let’s go through the setup step-by-step. Let’s get started🚀 Add TikTok Event API Template To begin, you need toSome readersMeta Conversions API
The Meta Conversions API allows you to track events like purchases, sign-ups, or page views directly from your server. This allows for accurate tracking, even if cookies or ads are blocked. By collecting this data, you can see how well your website is doing and make improvements. To set it up, you’ll need to add a tag template, create a tag, and set triggers to track specific events. Let’s get started🚀 Add Conversions API Tag Template Before tracking events with the Meta Conversions API, ySome readersLinkedIn Conversions API
The LinkedIn Conversions API is a server-side tool that enables businesses to track and measure the performance of their LinkedIn Ads with greater accuracy. By sending event data directly from your server to LinkedIn, this API helps reduce data loss caused by browser limitations, ad blockers, or privacy restrictions. It supports tracking important user actions, such as page views, purchases, or form submissions, ensuring reliable insights into your ad performance.Some readers[Google Ads API] Setting up the AdPage server tag
Note! Ensure that you have already correctly set up the webhooks for Shopify, WooCommerce, or Magento. You can find the articles here: WooCommerceSome readersSet up a GA4 tag on your sGTM container
When setting up Google Analytics 4 (GA4) with a server-side Google Tag Manager (sGTM) container, data flows from the web container to the server container before being sent to GA4. The Google Tag in the web container first collects data and sends it to the GA4 client in the server container. From there, the GA4 Tag processes the data and forwards it to different channels (tags) for tracking and analysis. In this guide, we will walk through the correct way to set up the GA4 Tag on the server conSome readersCreating Hashed email addresses (SHA256)
By creating a hash of an email address, the original email is converted into an unreadable format to ensure its security. Using a hashing method SHA-256, an email address is transformed into a fixed-length string of characters that cannot be easily reversed to reveal the original data. For example, when an email address is hashed with SHA-256, it becomes a long, random-looking string of 64 digits code when displayed in hexadecimal format. This protects the original email. This is commonly usedFew readersSetting up Google Ads tags on your sGTM container
Open your sGTM container Navigate to tags Create a new tag. Choose "Google Ads Conversion Tracking" for the tag configuration For Conversion ID, enter your Conversion ID from your Google Ads account. For Conversion Label, enter your Conversion Label fFew readersSetting Up a MailChimp Tag on sGTM Container
Setting up a MailChimp tag in your SGTM container allows you to send important event data, such as user actions or conversions, directly to MailChimp. This helps you track specific actions taken by users, such as signing up, making a purchase, or clicking a link. Connecting this data to MailChimp lets you organize your audience and customize your email campaigns based on their real-time actions. Let’s get started🚀 Add MailChimp Tag Template For setting up a MailChimp tag, you first need toFew readersSetting up Pinterest tags on your sGTM server
Setting up Pinterest tags on your server-side Google Tag Manager (sGTM) makes tracking conversions easy and accurate. This guide will show you how to connect Pinterest’s Conversion API with your sGTM. By following the steps, you’ll create templates, variables, tags, and triggers that work together to send data smoothly. Let’s get started🚀 Add Pinterest API for Conversion Tag Template To start, you need to add a template for the Pinterest API for Conversion Tag. Templates simplify things byFew readers
AdPage Google Ads Tag
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Profit on Adspend (POAS)
Create Server Container in Google Tag Manager
In Google Tag Manager, you can create a Server Container (sGTM) that you can manually configure with your server for trytagging. By configuring this container manually, you can set up triggers to detect specific events and tags that can pass all incoming events on your server to the right marketing and analytics platforms. Let’s get started 🚀 In the demonstration below, we show how to create and configure a Server Container (sGTM) in Google Tag Manager for use with TryTagging frame Create SSome readersServer Configuration key retrieve Google Tag Manager from existing container
If you already have a server container set up in Google Tag Manager, you don’t need to go through the process of creating a new one. Instead, you can use the existing container to retrieve the server configuration key. This key is essential for connecting your server container to TryTagging and ensuring proper integration without duplicating efforts. Retrieving the key from an existing container saves time and avoids unnecessary configuration steps. Let’s get started 🚀 In the demonstration belSome readersPlacing Your GA4 Measurement ID in a Constant Variable
When setting up Google Analytics 4 (GA4) event tracking, searching for your GA4 Measurement ID every time can be time-consuming and error-prone. To save time and avoid mistakes, you can store your GA4 Measurement ID in a constant variable. This makes it easier to reuse and update the ID across all your tags. In this document, you will learn how to find your GA4 Measurement ID and store it in a constant variable for easier use. Finding Your GA4 Measurement ID (1-finding-your-ga4-measuremeFew readers[Google Ads API] Retrieving the Conversion Action ID (ctid)
Select Import conversions Select the following options: Select these options SelectFew readers