GA4 Client

• What is the GA4 Client and How to Set It Up?

  The GA4 Client processes data from the Google Tag Manager Web Container on your server and forwards events to platforms like Google Analytics or Facebook Ads using specific tags. Additionally, other clients, such as a Data Client, can also receive data via webhooks, offering flexibility in managing and distributing your event data. In this document, you will learn how to create a GA4 Client and configure the required settings for its setup. Create GA4 Client GA4 CFew readers

Data Client

• Purchase webhooks for Shopify and WooCommerce

  To set up a webhook for the ecommerce purchase event, you must configure all other ecommerce events and tags in the web container similar to setting up Google Analytics server-side tracking. The only change required is in the Analytics Configuration Tag (Google Tag) inside the web container. Follow the steps below for the Google Tag Manager Web Container setup: STEP 01: Create DataLayer variables Create DataLayer variables from our DataLayer Event "trytagginguserdata" as shown inPopular

• Testing webhooks and live preview mode via your sGTM

  When you're testing events in the web container using the preview mode, you can easily see the events being triggered and where they are being sent in the server container preview. However, this process is a bit different for webhook events. Webhooks are handled in the backend of your system, like your CMS, and are sent directly to the server. This means you don’t get to see the same real-time event flow as you do with standard tags in the preview mode. Server-side tagging met webhooks(sGTMFew readers

• Preview GTM Server Side check

  This check is essential. From your own server you will send requests to platforms such as Meta or Google. Make sure you are in the Server Container in Google Tag Manager. Then click on preview You will now be redirected to your oFew readers

Setting up tags in sGTM

• Active Campaign Tracking

  The tracking method We want to send tracking event information from our website to a specific ActiveCampaign contact. For example, when a user clicks on our website, our goal is to send that information to ActiveCampaign. However, sending event tracking information for different users is not as simple as creating a tag on a page. The reason for this is that an Event Key needs to be sent along with the data to successfully track users. Events Whitelisten in ActiveCaPopular

• Snapchat Conversions API

  Log in to your Google Tag Manager account and go to your server container. Go to "Templates" and click on "Search in galSome readers

• Set up Tiktok Tags on your sGTM container

  Open your GTM web container Navigate to TemplSome readers

• Meta Conversions API

  Load the Facebook Conversions API tag template from the template gallery. Go to ‘templates’ in the server container and click on the ‘Tag Templates’ box. Here you can click on the ‘Search Gallery’ button. Search for the ‘Facebook Conversions API Tag’ template, and click on ‘Add to workspace’ when you find it. (https://storage.crisp.chat/users/helpdesk/website/2ae15b7ad67a2a00Some readers

• LinkedIn Conversions API

  Go to Templates in your GTM server container. Under Tag Templates, click on "Search in Gallery" !Some readers

• [Google Ads API] Setting up the AdPage server tag

  Note! Ensure that you have already correctly set up the webhooks for Shopify, WooCommerce, or Magento. You can find the articles here: WooCommerceSome readers

• Set up a GA4 tag on your sGTM container

  Go to the tags on the server container and create a new tag. Select ‘GoSome readers

• Creating Hashed email addresses (SHA256)

  Settings for creating a new email data variable in the Server containerFew readers

• Setting Up a MailChimp Tag on sGTM Container

  Add the Mailchimp tag template to the server container. Within templates, add it by ‘searching in gallery’. Create a new tag and choose this template as the tag configuration. For Type, choose ‘Track event’. Under Email hashed with MD5, select your variable with the hashed email address.Few readers

• Setting up Google Ads tags on your sGTM container

  Open your sGTM container Navigate to tags Create a new tag. Choose "Google Ads Conversion Tracking" for the tag configuration For Conversion ID, enter your Conversion ID from your Google Ads account. For Conversion Label, enter your Conversion Label fFew readers

• Setting up Pinterest tags on your sGTM server

  Open your sGTM container. Navigate to templates Under Tag Templates, click on ‘Search Gallery’. Use the search function to find the ‘Pinterest API for Conversions Tag’ template Add this template to your workspace. Navigate to Variables. (https://storage.crisp.chat/users/helpdesk/website/1c0eFew readers

AdPage Google Ads Tag

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Profit on Adspend (POAS)

• POAS: Profit on Adspend

  Few readers

• Create Server Container in Google Tag Manager

  In Google Tag Manager, you can create a Server Container (sGTM) that you can manually configure with your server for trytagging. By configuring this container manually, you can set up triggers to detect specific events and tags that can pass all incoming events on your server to the right marketing and analytics platforms. Let’s get started 🚀 In the demonstration below, we show how to create and configure a Server Container (sGTM) in Google Tag Manager for use with TryTagging frame Create SSome readers

• Server Configuration key retrieve Google Tag Manager from existing container

  If you already have a server container set up in Google Tag Manager, you don’t need to go through the process of creating a new one. Instead, you can use the existing container to retrieve the server configuration key. This key is essential for connecting your server container to TryTagging and ensuring proper integration without duplicating efforts. Retrieving the key from an existing container saves time and avoids unnecessary configuration steps. Let’s get started 🚀 In the demonstration belSome readers

• Placing Your GA4 Measurement ID in a Constant Variable

  When setting up Google Analytics 4 (GA4) event tracking, searching for your GA4 Measurement ID every time can be time-consuming and error-prone. To save time and avoid mistakes, you can store your GA4 Measurement ID in a constant variable. This makes it easier to reuse and update the ID across all your tags. In this document, you will learn how to find your GA4 Measurement ID and store it in a constant variable for easier use. Finding Your GA4 Measurement ID (1-finding-your-ga4-measuremeFew readers

• [Google Ads API] Retrieving the Conversion Action ID (ctid)

  Select Import conversions Select the following options: Select these options SelectFew readers